(EMAILWIRE.COM, August 10, 2021 ) Global Trade Promotion Management Software Market was valued at USD 1,230 million in 2020 which expected to reach USD 2,254 million by 2027 at a CAGR 10.8% from 2020-2027.

Trade Promotion Management is defined as a term, used to describe one or more software applications which help businesses manage their complex trade promotion activities. The key features of Trade Promotion Managements Software are Sales Forecasting, Promotion Planning & budgeting, Predictive modeling or optimization, Promotion execution, and monitoring, Settlement, and Post-event analysisTrade promotion management software aids in the collection of data for decision-making. Trade Promotion Management Software also aids in generating ROI, the increase in market share, gaining a competitive edge as well as forecasting revenues.

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Lack of adequate resources & expertise as well as the lack of popularity & slow adoption among organizations, expected to hamper the global trade promotion management software market throughout the forecast period.

Key Players

Various key players are listed into this report such as Aera Technology, SAP SE, Cornerstone, Acumen Commercial Insights, Oracle, Blueshift, McKinsey & Company, Anaplan, Exceedra, Deloitte, etc.

Number of key operating players are profiled from credible sources like industry whitepapers, annual reports, financial reports, and Key Opinion Leaders which includes Chief Executive Officer, sales directors, product managers, R&D directors, and others. The latest developments concerning the Trade Promotion Management Software market is highlighted in the news update section.

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Market Taxonomy

By Deployment Type
• Cloud
• On-Premise

By Application
• Small & Medium Size Enterprises
• Large Enterprises

By End-User
• Retail & Consumer Goods
• IT Services
• Pharmaceutical
• Manufacturing
• Others

By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa


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