(EMAILWIRE.COM, December 18, 2019 ) Market Overview
• Batters are an integral part of coating systems, formulated to work with other components such as Marinades, Products, Breading’s or Seasoning Blends. This ensures the consistent, superior taste, texture, appearance and aroma of products.
• The global batter & breeder premixes market is growing at a CAGR of 6.2 % during the forecast period (2019-2026).

Market Dynamics
• The primary drivers for batter & breeder premixes are increasing consumption of processed meat products and the growing number of quick-service restaurants in developing economies.
• Batter & Breeder premixes are widely used as a coating for deep-fried foods. They improve the appearance of the food product and make it light, crispy, and flavorful. Also, batter & breeder premixes impart flavor, texture, and color to meat products and enhance the overall cooking process. Such advantages offered by these coating products are expected to drive the global batter & breeder premixes market during the forecast period.

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Market Segmentation Analysis
• By the Batter type, the global batter & breeder premixes market is bifurcated into Adhesion, Tempura, Beer, Thick, and Customized. Among them, the adhesion batter segment is projected to grow at the highest rate. Adhesion batter is used to stick crumbs and breading on a food product.
• It is made from starch and is characterized by its high solid content and low viscosity. Adhesion Batters is formulated to bind an outer coating such as a Breading to the irregular or slick surface of a substrate. Adhesion batter plays an integral part in overall coating systems.
• It ensures that the outer coatings are well adhered to the product during reheating and other food processing activities. Such benefits offered by adhesion batter are expected to drive the demand for this segment during the forecast period.
• The market is classified based on the breeder type such as Crumbs & Flakes and Flour & Starch. Further, the market is segmented by application includes Seafood, Chicken, and Vegetables.

Geographical Share
• Geographically, the global batter & breeder premixes market has been segmented into North America, South America, Europe, Asia-Pacific and Rest of the World.
• Among all the regions, the North America market is growing at a faster pace, and it is majorly driven by factors such as the rise in consumption of meat and seafood, increase in per capita income, rapid urbanization, and growing adoption of convenience meat & seafood products.
• The United States is projected to dominate the North American batter & breeder premixes market during the forecast period owing to their advantages such as better visual appeal, texture, and taste, as well as the increasing popularity of the meat and seafood products coated with batters and breeders.

Competitive Trends
• The global batter & breeder premixes market is fragmented with a large number of local and international players. However, Bunge North America, Inc., Bowman Ingredients, and Kerry are the leading suppliers of batter & breeder premixes in the world.

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