Interactive Mobile TV Spawns "Call to Action" Advertising, Reaching $419 Million in Revenue by 2012, According to MultiMedia Intelligence
(EMAILWIRE.COM, August 05, 2008 ) SCOTTSDALE, Ariz., August 5, 2008—The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising, according to recent research by MultiMedia Intelligence. Call to Action advertising... more
Interactive Mobile TV Spawns ‘Call to Action’ Advertising, Reaching $419 Million in Revenue by 2012, According to MultiMedia Intelligence
(EMAILWIRE.COM, August 05, 2008 ) Phoenix, AZ - The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as "Call to Action" advertising, according to recent research by MultiMedia Intelligence. Call to Action advertising was virtually... more
Free Whitepaper - Multimedia Mobile Phone Is the World’s Most Ubiquitous Entertainment Device
(EMAILWIRE.COM, August 02, 2008 ) Phoeni, AZ - The standard for mobile phones is changing, driven by the demand that handsets not only deliver a communication experience, but also provide an optimal entertainment experience, according to a free whitepaper by MultiMedia Intelligence. The requirements... more
US Teenage Girls Mature with Mobile Phones Earlier than US Teenage Boys, According to MultiMedia Intelligence
(EMAILWIRE.COM, July 29, 2008 ) In 2007, 91% of US 17-year-old girls had cellphones whereas only 78% of US 17-year-old boys had cellphones according to a recent study by MultiMedia Intelligence. The difference is quite striking as there is little difference in handset ownership between the genders... more
