(EMAILWIRE.COM, July 07, 2021 ) Global Social CRM Software Market was valued at USD 8.7billion in 2020 which expected to reach USD18.2billion at a CAGR 34.5% from 2020-2027.

Social CRM software is used to manage organizational interaction with existing & prospective customers. Customer relationship management (CRM) is defined as a management philosophy with the objective to create, develop, and increase customer relationship in order to maximize customer value and market profitability, and ultimately the shareholder’s value. This software supports organization in maintaining contact details of their existing or prospective customers, including details like names, address, call records, phone numbers, and purchase history. Integrating social media with customer relationship management software provides various benefits like real-time access to customers, enhances operational efficiency via greater insight to customer base, and costs considerably less than other modes of customer interaction & reach.

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Key Players

Some of the prominent players operating in the global social CRM software market are Zendesk Sell, Locobuzz, Nutshell CRM, SalesforceIQ, Simple CRM System, InStream, SalezShark, CRM Creatio, Salesboom CRM, Prosper Works, etc.

Market Taxonomy

By Deployment Type
• On-Premise
• Hosted

By Application
• Marketing
• Sales
• Support
• Services
• Collaboration

By Solution Type
• Social Listening
• Social Mapping
• Social Management
• Social Middleware
• Social Measurement

By End Users
• Small and Medium Enterprises
• Others

By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

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Impact of COVId-19 on Market

The spread of COVID-19, has pushed organizations to take all possible steps to ensure the protective of their workers & the environment. Despite the outbreak, businesses seek prospects, close sales & address consumer complaints remotely, Social CRM tools are rapidly being implemented & used across industries to fulfil the desire of customers efficiently.

Regional Analysis

The Global Social CRM Software Market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. In North America, the United States exhibited the largest share in 2020. The growth of the United States market can be attributed to the presence of several key customer relationship management vendors in the country & numerous businesses & enterprises across the region which relay on the use of advanced technologies. Also, APAC region is estimated to register the highest CAGR during this forecast period. Due to the increase in demand for social CRM solutions from emerging countries like India and China.

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