Online Holiday Shopping Meets ActivMedia's Projections
(EMAILWIRE.COM, January 03, 2001 ) Peterborough, NH - ActivMedia Research (http://www.ActivMediaResearch.com)
- As projected by ActivMedia Research at the beginning of 2000, consumers
increased online shopping by the projected 46% for the year. The bulk of
their shopping occurred during the 2000 holiday season. Reuters reported in
late December that online holiday spending touched $8.7 billion. This
number is in line with ActivMedia's anticipated total online sales of $56
billion for 2000 as projected in the "Real Numbers Behind Online B-to-C
Vendors 2000". Retailers continue to fine-tune their online marketing and
order processing and as they do, online sales for B-to-C marketers will
reach $1.1 trillion by 2010.
More than half (57%) of all consumer-oriented websites are actively selling
products and services to consumers and accepting online orders. Another
third (36%) are engaging in marketing activities at the site but stop short
of taking orders. These sites provide pre-sale information and post-sale
support but are not fully functional in eCommerce.
ActivMedia Research's VP of Information Services, Chris Anne Wheeler
stated, "eCommerce activity is really starting to pick up steam. Online
order processing systems are maturing to the point where eTailers who
invest in online and offline promotional activities are reaping the rewards
with significant increases. Overall it takes time to become profitable
online and those who implement solid business plans to support reasonable
sales volumes should do well online going forward."
B-to-C firms were the first sector to achieve significant sales volume
through the use of the Internet. However, the dominance of B-to-C sites on
the Internet is expected to erode as other sectors of the economy build
their online businesses. Currently B-to-C amounts to nearly half (47%) the
total revenue generated by the Web. By 2010, B-to-C will be less than a
third (31%), as other sectors (B-to-B, Online Content, ISP and Non-profit
sites) experience more extreme rates of growth. The B-to-B sector, in
particular, is expected to eclipse B-to-C in terms of Web-generated
revenues by 2001.
The "Real Numbers Behind Online B-to-C Vendors 2000" study that details
online eCommerce activity from the Web marketer's perspective is available
to order for $1,495us as a single copy or $5,000us as a corporate-wide site
license.
http://www.activmediaresearch.com/business-to-consumer_2000.html
The "Capturing Online Markets: The Definitive Guide to Loyalty" study
examines online purchase patterns of 2,250 qualified and experienced
cyber-shoppers. Online shopping patterns reveal 10 natural cyber-markets,
composed of 33 product groups, that offer growth paths for online
businesses. More importantly, common threads, major market differences,
winning strategies for product and website marketeers, and opportunities to
cross-sell are detailed in this eye-opening data, providing insight into
how online buyers and markets are evolving - knowledge crucial for
developing effective e-marketing strategy. The study is available to order
for $2,995us as a single copy or $6,500us as a corporate-wide site license.
http://www.activmediaresearch.com/capturing_online_markets.html
MORE INFORMATION:
Chris Anne Wheeler
VP of Information Services
ActivMedia Research
800-639-9481 or 603-924-9100, ext 127
research@activmediaresearch.com