(EMAILWIRE.COM, September 04, 2002 ) They're as chic as the jet set... artsy as the bohemian crowd and savvy as our downtown girls. Fall is here and moms-to-be have no need to fret. So who cares if that belt doesn't quite meet its other half and the zipper is at half-mast. You're pregnant and its time to celebrate those new sensuous curves with fabulous Fall fashion.

This Fall season is all about enjoying who you are. Whether running out to an executive meeting, shopping in the city on a cool Autumn day, or squeezing in a romantic night with your loved one, there are a wealth of offerings in this Fall's newest great looks. Almost everything and anything is possible, it's a plethora of decades of delicious looks: hip gypsy, peasant earth mom, urban sophisticate, minimalist mainstream and downtown artist. The looks are limitless in maternity wear. And as for comfort, there are stretch leather pants and underbelly jeans with a designer's stamp, lycraâ that stretches and embraces that curvaceous belly and cottons that breathe.

Here are just a few Fall fashion insights for this season's pregnant woman:

Weekend Wear and Casual Outings: Bless those easy fitting, ultra - feminine peasant tops with that artsy Bohemian flavor. From caramel colored faux suede tunics to flower embroidered poet blouses with intucking and smocking details. Dress these tops with hip new designer denim or stretch leather jeans or step it up to a dressier look with western panache in a cappuccino colored suede tiered skirt or a very sophisticated black leather mini.

Business Suiting: Boast those new curves with executive stature in a black/white subtle tweed pantsuit or a gorgeous black tunic trimmed in leather with matching cigarette slim pants.

Evening and Holiday: Glow on! Your showing and isn't that just the best. Show off the sparkle at friends and family holiday gatherings in anything that feels right to you. Jeans with a gorgeous georgette poet top, a vintage Victorian knock-out in black and pink lace dress or a black beaded top with a long slinky skirt that hugs your belly.

Lingerie: Lucky woman. Now you can benefit from the newest line of lingerie for the mom-to-be. Check out Mimi Maternity Intimates - the first to offer maternity lingerie including daring lace bras, thongs, camies and bikinis.

Accessories: And don't forget to pull the whole look together with spectacular beaded chokers, ethnic beaded necklaces and bracelets, or dangling exotic earrings.

It's a smoldering fashion season of the coolest looks and pregnant women have tons of choices. "Its no secret. Moms-to-be are out of the closet. No more billowing tent dresses and girlie bows. Pregnancy is now a belly baring, tight fitting fashion statement. And gracing the covers of our fashion mags are sexy and proud stars showing just how incredible pregnant women can look," comments Rebecca Matthias, President of Mother's Work, parent company to A Pea in the Pod, Mimi Maternity and Motherhood Maternity. Matthias knows how vibrant and successful the maternity retail industry has become. "When I started designing maternity clothes twenty years ago, it was quite obvious there was a tremendous need in the marketplace for pregnant women to be able to transition into fabulous clothes while maintaining their individual style. We started out small - in my hallway closet - creating fashionable maternity clothes. Today, we have dressed pregnant stars including Elizabeth Hurley and Brandy and have grown to 897 retail stores in the U.S., Canada and Puerto Rico. We design for every woman including fashionable basics, trendy and young sportswear up to luxurious designer apparel. Our website MaternityMall.com gets over a million visitors each month from all over the world. It's apparent that today's mom-to-be cares about dressing her new curves fashionably."

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Produced for Mothers Work,Inc.

Contact:

Mona Astra Liss,
Publicity Director,
215.873.2237

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Mothers Work,Inc.
Joseph Nchor
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