FITNESS Rx FOR MEN, WHERE SCIENCE MEETS REALITY, IS NOW THE AUTHORITATIVE GUIDE TO PHYSICAL PERFECTION

Steve and Elyse Blechman repeat their success with Fitness Rx for Women with a new title aimed at men.

(EMAILWIRE.COM, April 01, 2003 ) Los Angeles, CA — Steve and Elyse Blechman, the successful publishers of some of the most widely read health and fitness magazines and books, have launched their next hit publication: FITNESS Rx FOR MEN. The premier issue hits newsstands nationally on April 8th, ready to muscle out the competition.

FITNESS Rx FOR MEN IS THE ULTIMATE PRESCRIPTION FOR THE PERFECT BODY, a health and fitness publication for the 18-to-45-year old male. It is where science meets reality, filling a void in the men’s magazine segment by combining the latest in scientific expertise with a flat-out passion for creating the ultimate physique. Each issue puts electrifying pictorials alongside informative and edgy editorial. In no other magazine will you find such scientifically-based approaches to building a better body, which include weight lifting, aerobic training, diet and fat loss, general health, and of course, sex. Every single page is devoted to helping every single man look, feel, and perform great.

After 25 years helping to build the Twinlab nutritional supplement corporation into a multimillion dollar enterprise, Steve Blechman, president and CEO, has brought his unsurpassed technical knowledge to the men’s magazine segment. He and his wife recently purchased Advanced Research Press, which has for decades published some of the top-rated health and fitness publications in the country. Fitness Rx for Women, launched last year with Elyse, has rocked the women’s segment with its science-based approach, earning nothing but 5-star reviews from customers and critics alike. And let there be no doubt that he and Elyse have again struck gold with Fitness Rx for Men.

Bob Castardi, president and CEO of Curtis Circulation [Maxim, Forbes, Newsweek], backs them completely when he attests “The Blechmans are great publishers, and based on the unbelievable triumph of Fitness Rx for Women, there is not a question in my mind that Steve and Elyse will duplicate that success with Fitness Rx for Men.”

For more information on Fitness Rx for Men, or husband and wife team Steve and Elyse Blechman, contact Jon Orlando at 323-658-8531, or 310-345-5007.


Contact:
Jon Orlando
jono@xprla.com
Xposure Public Relations
8271 Melrose Blvd, Suite 110
Los Angeles CA 90046
Phone: 323-658-8531