E-Commerce Shakeout: Surviving The Maturing Web

(EMAILWIRE.COM, April 26, 2001 ) In the face of a very public shakeout of Web businesses, a new, increasingly mature online business picture is emerging. Each year since the formation of the Web, ActivMedia has conducted a scan of webwide activity, (formerly part of the "Real Numbers Behind 'Net Profits" study) interviewing thousands of Web business managers to study stand behind the hype and publicity that attends the Web. This year, the picture offers a fascinating view of a maturing global Web, rising out of the ashes of the not-so-mature also-rans, wannabes and has-beens of the Internet’s stratospheric early years.

According to ActivMedia’s latest report, “The E-Commerce Shakeout: Surviving the Maturing Web,” there are a solid core of profitable Web businesses and success strategies continuing to thrive online. Overall, the data continues to show that slow and steady does win the race. As in past years, reaching profitable positions online requires fiscal
discipline. The greatest challenge for most Web businesses is to finance rapid growth.

VP of Market Research Harry Wolhandler comments, “In recent years, many analysts overemphasized the role of the Internet on world economy. As hyped as it was, at some point all technological waves become rationalized, a process which is proceeding today. This was true in the evolution of personal computers in the early ‘80s and in
development of automobiles in the first decades of the century, and it is true of the Internet today. As with any new technology, the Internet drew much enthusiasm--perhaps too much for its promised role in the world economy. But now that the early pioneering days are ending, the honest, steadfast growth of the maturing core of the Web is starting
to be visible and the Internet is taking its rightful place among the other marketing channels as a key communications platform for conducting business.”

ActivMedia Research’s, "The E-Commerce Shakeout: Surviving the Maturing Web" study, continues a seven-year scan of tracking where business can be made through the Web. It is available for delivery in May for $1,895 (single copy) or $5,000 (site license). For more information and an outline of report contents see http://www.ActivMediaResearch.com/real_numbers_2001.html

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