Basketball Star Kobe Bryant Launches Own adidas Collection in Berlin

LA Lakers' Kobe Bryant launches the KOBETWO collection in Europe at celebrity gala function

(EMAILWIRE.COM, August 18, 2001 ) Today Kobe Bryant, of the LA Lakers, launched KOBETWO, the innovative new clothing, footwear and accessories range for adidas at Newton's bar, in Berlin.

Raised in Italy, 22-year old Kobe joined the NBA straight from high school and rose to fame as shooting guard for the two-time NBA championship-winning Lakers.

adidas launched the original KOBE shoe with Kobe Bryant last year in collaboration with the Audi TT design team. KOBETWO builds upon this success, with a range including headgear, bags, a hooded lambskin leather jacket and lambskin 3-Stripe tear-away trousers. All items are sports-inspired, but some have been designed exclusively as leisure wear.

The revolutionary KOBETWO shoe is made from 32 moulded pieces instead of the usual four. A team of adidas designers from Norway, New York and LA worked to create the shoe from the outside in, rather than the traditional inside-out construction. The result is cutting-edge sports footwear with a streetwise, futuristic appearance.

A limited number of 1000 KOBETWO leather jackets and trousers will be made available to the public as of 1 November 2001.

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Produced for adidas

Contact:
Alex Briggs
49 171 888 2767
Alex.Briggs@adidas.de

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