(EMAILWIRE.COM, March 14, 2001 ) CAPE CORAL, Fla. – AccuData America, the largest independent supplier of compiled marketing data in the United States, is offering a free handbook, Connecting with the “Onliners” -- Data Selection Secrets that Work.

The book gives practical tips on how to drive qualified Web site traffic. It reveals special data selection and analysis techniques for reaching Web-connected businesses and consumers, and includes several real-life case studies that demonstrate how these techniques work.

“Because the Internet plays such a prominent role in people’s personal and professional lives these days, businesses can’t afford not to have Internet-related information about their existing customers and prospects,” says Lara Gold, AccuData’s vice president of marketing. “Whether you are prospecting for new online customers or are interested in making the most of your existing customer database, our Connecting with the ‘Onliners’ guide will show you proven ways to dramatically increase response levels.”

To request a copy of the free book, go to www.accudata.com/bookrequest, within AccuData America’s corporate Web site.

Connecting with the “Onliners” answers many important questions that today’s businesses are asking, including:
 When does it make sense to do an e-mail campaign versus an off-line direct marketing campaign for new customer acquisition?
 What sort of response rate should I expect with an e-mail marketing campaign?
 What makes one e-mail database better than the other?
 How do I find out who on my existing customer base is connected to the Web?
 What is available in terms of demographics and geography for permission-based e-mail lists?

The handbook, the first in AccuData’s Direct Marketing Trend Series, was written as a joint effort by AccuData America’s data consultants and its marketing team. The questions and answers covered in the book are based on AccuData’s day-to-day experiences in working with clients and providing them with viable data-driven strategies to grab their share of the online marketplace.

This handbook is the first edition of AccuData’s Connecting with the “Onliners;” future editions are planned as new information becomes available and new services emerge and evolve to help marketers reach online consumers, businesses and professionals.

AccuData America is a national marketing strategy company that supplies marketing data and database analysis services for industries involved in new client acquisition, customer retention, market analysis and data quality maintenance. The company, established in 1990, is based in Cape Coral, Florida and employs nearly 200 people. AccuData is a member of the Direct Marketing Association.

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AccuData America
Jamie Napolitano
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