A.D.A.M. Acquires Exclusivity for New Healthcare Communication Tool
Strategic Partnership With ThePort Network, Inc. Will Help Healthcare Organizations Get Closer To Their Most Important Customers
(EMAILWIRE.COM, October 19, 2001 ) Healthcare businesses and pharmaceutical companies will soon be able to communicate one-to-one with their patients, plan members and consumer target markets through an innovative technology solution that A.D.A.M. (Nasdaq: ADAM) and ThePort Network, Inc. are set to launch next month.
The two Atlanta-based companies have joined their leading-edge expertise in health information applications and next-generation customer relationship management (CRM) to provide a unique system for delivering personalized information and services to an end user - outside of email and the web browser. Unlike current CRM applications and traditional web browsing, this new technology will allow healthcare organizations to establish a custom-branded, bi-directional information pipeline directly on a user's desktop.
The PortPlayer, as the end user component is called, is simple to install and occupies about 500K of memory. Once installed, the user can receive relevant information based on their unique health profile that they define. Users can further personalize their PortPlayers with opt-in programming that could consist of A.D.A.M.-produced content or even non-healthcare content like weather, news or stock quotes.
The solution provides healthcare organizations a unique way to connect the consumer-patient-member to the healthcare system. For example, in the health insurance and managed care industries, ThePort technology could enable the exchange of member/patient-specific wellness information, or facilitate scheduling or transactional information, leading to improved member loyalty and retention. In the provider arena, ThePort technology serves as a gateway to connect the facilities' services with patient interests - a vital part of their patient retention and acquisition strategy.
"ThePort's solution goes far beyond the current approach to personalize information over the web and is especially important as disease-state management programs are becoming more common. This breakthrough technology provides a tool for cost-effective daily interaction for patients with chronic medical conditions," commented Kevin Noland, A.D.A.M.'s COO.
Under terms of the agreement, A.D.A.M. has obtained five-year, exclusive distribution rights to ThePort Networks' products within the healthcare industry including providers, health insurers, and pharmaceutical companies. A.D.A.M. also has an equity interest in ThePort Network, Inc.
"This agreement represents a significant milestone for our company. ThePort broadens our strategy in healthcare and deepens our relationship with customers. The combination of world-class health content and innovative delivery technology is a very differentiated approach - one that allows us to tap into the explosive growth of CRM within healthcare," Noland continued.
"We are very pleased A.D.A.M. is our partner in healthcare," said Jeff Hacker, ThePort's CEO. "A.D.A.M.'s expertise and market-leading products and services are a perfect complement to our technology, particularly in the healthcare sector, where there is increased demand to communicate more effectively and more personally with the consumer-patient."
To view an online presentation of ThePort technology, please visit www.adam.com/portplayer.
About ThePort Network, Inc.
ThePort Network, Inc., based in Atlanta, Georgia, is a leading developer of next-generation customer relationship management technology. Targeting Global 2000 companies, ThePort's suite of Desktop Relationship Management products, including its flagship product ThePort Network Solution, assists companies in establishing one-to-one, highly personalized relationships over the Internet via a bi-directional, XML-based desktop player application. The player, or Port Player, occupies a small (approximately 500K) memory footprint and can be highly customized by the sponsoring company to present a unique, controlled environment for the delivery of personalized information to the target user. For further information, please visit www.theport.com.
About A.D.A.M., Inc.
For more than a decade, A.D.A.M. (Nasdaq: ADAM) has been a leading developer of interactive health and medical information for consumers, students and healthcare professionals. A.D.A.M.'s products combine physician-reviewed text, medical illustrations, multimedia, and interactive tools and technology that explain complex medical and health information in a consumer-friendly manner.
Since 1998, A.D.A.M. has been marketing its health information products to major website portals, healthcare providers and other healthcare-related organizations including the National Library of Medicine's MEDLINEplus. A.D.A.M.'s proprietary content assets include an illustrated 3,800 topic medical encyclopedia; topical health centers, 40,000 medical illustrations; 3D models; animations; and interactive tools and technology. A.D.A.M. is a founding member of Hi-Ethics, a coalition of the most widely referenced health websites and information providers committed to developing industry standards for quality of consumer health information.
Forward-Looking Statements
Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes, and other laws that impact how the company conducts its business.
------------------------
Produced for A.D.A.M.
CONTACT:
A.D.A.M., Inc., Atlanta
Cynthia Mulkey, 770/541-5051
cmulkey@adamcorp.com
or
ThePort Network, Inc.
Jeff Hacker, 404/667-0939
jeff@theport.com
The two Atlanta-based companies have joined their leading-edge expertise in health information applications and next-generation customer relationship management (CRM) to provide a unique system for delivering personalized information and services to an end user - outside of email and the web browser. Unlike current CRM applications and traditional web browsing, this new technology will allow healthcare organizations to establish a custom-branded, bi-directional information pipeline directly on a user's desktop.
The PortPlayer, as the end user component is called, is simple to install and occupies about 500K of memory. Once installed, the user can receive relevant information based on their unique health profile that they define. Users can further personalize their PortPlayers with opt-in programming that could consist of A.D.A.M.-produced content or even non-healthcare content like weather, news or stock quotes.
The solution provides healthcare organizations a unique way to connect the consumer-patient-member to the healthcare system. For example, in the health insurance and managed care industries, ThePort technology could enable the exchange of member/patient-specific wellness information, or facilitate scheduling or transactional information, leading to improved member loyalty and retention. In the provider arena, ThePort technology serves as a gateway to connect the facilities' services with patient interests - a vital part of their patient retention and acquisition strategy.
"ThePort's solution goes far beyond the current approach to personalize information over the web and is especially important as disease-state management programs are becoming more common. This breakthrough technology provides a tool for cost-effective daily interaction for patients with chronic medical conditions," commented Kevin Noland, A.D.A.M.'s COO.
Under terms of the agreement, A.D.A.M. has obtained five-year, exclusive distribution rights to ThePort Networks' products within the healthcare industry including providers, health insurers, and pharmaceutical companies. A.D.A.M. also has an equity interest in ThePort Network, Inc.
"This agreement represents a significant milestone for our company. ThePort broadens our strategy in healthcare and deepens our relationship with customers. The combination of world-class health content and innovative delivery technology is a very differentiated approach - one that allows us to tap into the explosive growth of CRM within healthcare," Noland continued.
"We are very pleased A.D.A.M. is our partner in healthcare," said Jeff Hacker, ThePort's CEO. "A.D.A.M.'s expertise and market-leading products and services are a perfect complement to our technology, particularly in the healthcare sector, where there is increased demand to communicate more effectively and more personally with the consumer-patient."
To view an online presentation of ThePort technology, please visit www.adam.com/portplayer.
About ThePort Network, Inc.
ThePort Network, Inc., based in Atlanta, Georgia, is a leading developer of next-generation customer relationship management technology. Targeting Global 2000 companies, ThePort's suite of Desktop Relationship Management products, including its flagship product ThePort Network Solution, assists companies in establishing one-to-one, highly personalized relationships over the Internet via a bi-directional, XML-based desktop player application. The player, or Port Player, occupies a small (approximately 500K) memory footprint and can be highly customized by the sponsoring company to present a unique, controlled environment for the delivery of personalized information to the target user. For further information, please visit www.theport.com.
About A.D.A.M., Inc.
For more than a decade, A.D.A.M. (Nasdaq: ADAM) has been a leading developer of interactive health and medical information for consumers, students and healthcare professionals. A.D.A.M.'s products combine physician-reviewed text, medical illustrations, multimedia, and interactive tools and technology that explain complex medical and health information in a consumer-friendly manner.
Since 1998, A.D.A.M. has been marketing its health information products to major website portals, healthcare providers and other healthcare-related organizations including the National Library of Medicine's MEDLINEplus. A.D.A.M.'s proprietary content assets include an illustrated 3,800 topic medical encyclopedia; topical health centers, 40,000 medical illustrations; 3D models; animations; and interactive tools and technology. A.D.A.M. is a founding member of Hi-Ethics, a coalition of the most widely referenced health websites and information providers committed to developing industry standards for quality of consumer health information.
Forward-Looking Statements
Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes, and other laws that impact how the company conducts its business.
------------------------
Produced for A.D.A.M.
CONTACT:
A.D.A.M., Inc., Atlanta
Cynthia Mulkey, 770/541-5051
cmulkey@adamcorp.com
or
ThePort Network, Inc.
Jeff Hacker, 404/667-0939
jeff@theport.com
Press Release Keywords:
Strategic Partnership With ThePort Network, Inc. Will Help Healthcare Organizations Get Closer To Their Most Important Customers
Strategic Partnership With ThePort Network, Inc. Will Help Healthcare Organizations Get Closer To Their Most Important Customers
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