Creating a Viable Motto, Slogan, Strapline or Catchphrase: Tips From Named At Last's Free Naming Guide
The three simple steps to a terrific tag line.
Three Steps to a Terrific Tag Line
Step 1. Brainstorm loads of words related to your business – at least 50 of them. Nouns, verbs, adjectives, phrases – just keep going and going until you have a long, disorganized list. Next, think in general terms about what you want to say – the motivating message you want to get across to current and potential customers. Then combine the words and refine the combinations until some of them sing and dance on the page and in the ear.
Step 2. Choose the best by identifying the most promising and running them through a few crucial tests. Is the slogan fresh and original? Can someone “get it” without an explanation? Is the tone right for the company’s image – humorous, lofty, homey, childlike, edgy, etc.? Is the message unambiguous, without an alternate negative meaning? If one of the possibilities communicates positively and clearly to everyone you test it with, you have a winner. If not, repeat step 1.
Step 3. Now use your chosen catchphrase everywhere. Put it on pens, T-shirts, ads, invoices, web sites, shop windows, and everyplace else where you have your company name or product name. If you’ve performed this process well, your catchphrase sticks in people’s minds and reminds them over and over again why you’re the one they want to buy from.
Named At Last’s free report, “19 Steps to the Perfect Company Name, Product Name or Tag Line,” contains brainstorming methods, tips, warnings and links to online resources for thinking up creative tag lines or names, then narrowing them to the best options.
The name generation tools include ways to list plenty of synonyms, sites that list homonyms for crafting wordplay and puns, online databases for popular sayings or clichés that can be twisted, directories of mythological personages, rhyming dictionaries and more.
To download the no-cost naming guide, go to http://www.namedatlast.com/19steps.htm .
About Named At Last
Named At Last is a naming company that offers affordable brainstorming of company names, product names and tag lines. Based in Massachusetts, Named At Last was founded in 2005 and has completed naming projects for firms ranging from Fortune 500 companies to two-person startups.
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