(EMAILWIRE.COM, August 08, 2018 ) Phytosterols Market was worth USD 610.35 million in 2018 and is projected to grow at a CAGR of 8.7%, to reach USD 926.25 million by 2023. Phytosterols are a type of steroids found in plant cells. They are very similar to the structure of cholesterol present in the body and vary only in some carbon chains. Phylosterol is found in many plant derived food products. When consumed, due to its structural similarity with cholesterol, it competes with cholesterol during the absorption process in the intestine.

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This lowers the cholesterol absorption of the body and hence the blood cholesterol levels. Hence, consuming food and beverages which contain phytosterols are recommended, especially for cardiovascular patients. However, many modern foods and beverages does not contain significant amount of phytosterols. Food and beverage products which contain added phytosterols are available on a commercial scale in many countries.
Increase in demand for healthy food and beverage products, health benefits associated with the consumption phytosterols added food products and growing awareness among the general population are driving the market growth. Increasing number of cardiovascular diseases and highly developed food and beverage industry are expected to propel the market growth. However, undesirable risks due to the consumption of phytosterol rich products are inhibiting the market growth.

The Phytosterols market is segmented by type, application and region. By type, the market is categorized into Campesterol, Stigmasterol, Beta-sitosterol, Avenasterol and Others. Beta-sitosterol holds the largest market share. Due to its effectiveness in lowering the amount of cholesterol absorbed by the body, it is widely used in several prepared foods. It is also found in some vegetable oils. By application, the market is categorized into Pharmaceuticals, Food, Feed and Cosmetics. Food segment accounted for the largest market share because of the increasing applications of phytosterols in food and beverage products and its associated health benefits.

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On the basis of region, the global Phytosterols market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. Europe leads the phytosterols market due to the favorable product approval process and increasing demand for healthy food products. Asia Pacific is expected to be the fastest growing market due to the growing health awareness and large consumer base in countries such as India and China.
Some of the major players in Phytosterols market are BASF SE, DuPont, Bunge Limited, Pharmachem Laboratories, Raisio Plc, Unilever plc, Archer Daniels Midlands, Gustav Parmenteir GmbH, Connoils LLC and Cargill Incorporated.

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