(EMAILWIRE.COM, July 27, 2018 ) The toiletries industry includes companies involved in preparing, blending, compounding, and packaging toiletries. The products that are classified as toiletries include perfumes, shaving preparations, hair preparations, face creams, lotions, sunscreens and other cosmetics. These products are used for cleansing, beautifying, and improving attractiveness and appearance of the human body. For instance, face creams and lotions are used for protection from dust and sunlight, cosmetics are used for beautification, and perfumes and deodorants are used to prevent bad odours.

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The substantial reasons for the growth of the toiletries market from $277 billion in 2017 to $390 billion by 2021 are the aging population, and increased interest in male grooming.
The toiletries market is split into segments: lotions, hair preparations, face creams and perfumes. Lotions were the largest segment in the toiletries market accounting for one-fourth of the market share.

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The USA was the largest country in toiletries market in 2017. Sales of skin care and hair care products were the main drivers of growth in the market, mainly boosted by increasing penetration in developing countries. The USA was followed by China as the next largest country in the market.
Reckitt Benckiser Group was the largest competitor in the toiletries market in 2017, followed by Unilever, and Henkel AG & co. Reckitt Benckiser Group Plc is the largest company in the toiletries industry. It is a manufacturer and marketer of branded products in household, health and personal care, selling products through over 60 operating companies into nearly 200 countries. The company analyses its revenues based on health, hygiene, home and portfolio brands together with RB Pharmaceuticals and Food.

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