(EMAILWIRE.COM, January 18, 2012 ) Toronto, Canada -- Fresh Perspective Copywriting today announced the release of their latest white paper, The Missed Opportunities of Technology Marketers: New Ways to Convert More Leads and Massively Multiply Your ROI. The white paper will show B2B marketers how to improve their conversion rates and attract customers. Click here to download a free copy of the technology marketing white paper.

“Two years ago, I wrote the first version of this white paper,” says Rachel Foster, B2B copywriter. “Since that time, some important B2B marketing trends have developed. I wanted to update the white paper for 2012 and include new research, findings and information about how technology marketers can better understand their buyers and move them through the sales cycle.”

In the updated white paper, marketing professionals will discover:

• The surprising reason why their websites' current messaging may be driving up to 99% of their prospects away.
• How to send leads to a website and keep them coming back – using a method preferred by today’s technology buyers.
• The key traits of technology buyers throughout every stage of the sales cycle – and the exact types of content marketers should offer to turn them into customers.

The white paper also includes a Missed Opportunity Worksheet that shows exactly how much revenue businesses are losing with their current marketing strategy. Click here to download a free copy of the technology marketing white paper.

About Rachel Foster and Fresh Perspective Copywriting

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to improve their online response rates, clearly communicate complex messages and increase the opt-ins for their white papers and product demos. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources.

Press Release Courtesy of Online PR Media: http://bit.ly/zTQsQo

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