Coffee Kicks - Authenticity is Becoming Increasingly Important for SEO
Authenticity is the latest development in the world of SEO, and anyone wanting to improve their site ranking should focus on this
(EMAILWIRE.COM, December 24, 2011 ) Maryport, UK -- The concept of authenticity in marketing is not a new one. It has always been there in the handbooks of marketing best practice and it has always been an important attribute of a successful traditional marketing campaign. It now looks like Google is well and truly embracing this tried and tested concept. Hardly surprising, given the sheer number of people (all kinds of people) putting content out on the Internet every day.
Google has done pretty well so far in their campaign to weed out the wheat from the chaff. However, with spam-happy ‘marketers’ become increasingly savvy to the current techniques that can often fool a search engine into ranking their sites, Google has had to up its game once more.
The next prolific ranking factor that looks set to take the world of SEO by storm is that of authenticity.
What is authenticity?
It is known what authenticity is, and of course, this aspect has always been taken into account when putting content out there. Credibility, authority and trustworthiness are needed, and authenticity tends to be lumped in with these traits. However, the previous practice of just ‘covering’ authenticity in content no longer appears to be quite enough. This factor of ranking looks to be standing on its own two feet these days, requiring special attention in online marketing campaigns.
How can anyone be sure that authenticity is definitely a ranking factor?
They cannot. Yet. Right now, the authenticity debate is an on-going one among SEO professionals, spurred on by the increasing number of sites getting good rankings when they don’t seem to have done very much (in a purely SEO sense) for them.
More and more personal blogs are ranking brilliantly with no sign of any traditional on-page SEO. Dig a little deeper and have a look at one of these sites and what people will find is brilliantly written content and plenty of personalisation. This provies a real sense of who the author is with a personal profile and plenty of their own social media links.
So it is not known that authenticity is a ranking factor. Many suspect it is and they find evidence to back up these suspicions. They’ve been right before, so can anyone afford to overlook this overwhelming ‘gut’ feeling running through the SEO community?
How should authenticity be optimised?
As with any new ranking factor, there is a large ‘trial and error’ aspect for how best to use authenticity to rank well, but the early trends and also information from Google themselves have provided some useful pointers:
Get a really good copy writer.
Content is king. Everyone knows this. It is heard it all the time and possibly as a result of this, many get belligerent about it. Any efforts going towards enhancing authenticity are worth very little if the copy is mediocre. Copy no longer needs to be really good. It needs to be fantastic.
But authenticity is more than just content. It’s not just about ‘what’ is written, it’s about ‘who’ is writing. People these days are incredibly discerning and need to care about what they are reading and it is authenticity that plays a massive part as to whether someone cares or not.
Be a real person.
Both Google and visitors to a site want to know that the author is a real person. Google wants to know who the author is, what their expertise is and what they should be ranking for. Visitors to the site want to know who the author is, why they should listen to what they say and where they can find more information about them. By showing that they are a real person, the author answer all of these queries.
Google has always acknowledged that the Internet is full of impostors and false identities. As a result, they have started the authenticity ball rolling by connecting a person’s Google Plus profile to ownership of websites, blogs and articles using the rel=author tag. These connections reassure Google of the authenticity of these site owners.
As well as making use of an author tag to identify properties which are owned by the author, it is worth following suit with other social media sites that the author of the site or blog can connect with and making use of tags such as rel=me tag to link between the author’s blogs and Google profile.
Website owners are not just trying to reassure Google, but also their visitors. Authenticity brings with it trust, and trust is key.
Use local listings.
Staking out a place in the real world, not just the online one does a lot to enhance authenticity. If a website owner has a business with a bricks and mortar office, they are already at an advantage. ‘Real world’ companies elicit perceived trustworthiness and authenticity much more easily than those with a purely online presence, meaning local listings and local SEO practices should be made use of.
Authenticity factors and the future.
A move towards authenticity could be an extremely positive one. It is another factor that can be used to improve content for search engines as well as the user – a winning combination.
It could also start to address those Internet bashers who still criticise the medium for being full of impostors and untrustworthy characters. Google’s new move will push any online author to be more open, which can only be a good thing for the often mistrusted transparency of the internet.
Online marketeers everywhere can look forward to authenticity becoming a ranking factor. For many, authenticity is already there, it just needs to be openly proven.
About coffeekicks.com:
Coffee Kicks is a website dedicated to all things SEO where new and experienced SEOs can find advice, tips and techniques on link building, web marketing and the very latest developments in the world of SEO. Coffee Kicks is always alert to new SEO developments including the importance of generating authenticity using tools such as the new Google Plus profile.
Google has done pretty well so far in their campaign to weed out the wheat from the chaff. However, with spam-happy ‘marketers’ become increasingly savvy to the current techniques that can often fool a search engine into ranking their sites, Google has had to up its game once more.
The next prolific ranking factor that looks set to take the world of SEO by storm is that of authenticity.
What is authenticity?
It is known what authenticity is, and of course, this aspect has always been taken into account when putting content out there. Credibility, authority and trustworthiness are needed, and authenticity tends to be lumped in with these traits. However, the previous practice of just ‘covering’ authenticity in content no longer appears to be quite enough. This factor of ranking looks to be standing on its own two feet these days, requiring special attention in online marketing campaigns.
How can anyone be sure that authenticity is definitely a ranking factor?
They cannot. Yet. Right now, the authenticity debate is an on-going one among SEO professionals, spurred on by the increasing number of sites getting good rankings when they don’t seem to have done very much (in a purely SEO sense) for them.
More and more personal blogs are ranking brilliantly with no sign of any traditional on-page SEO. Dig a little deeper and have a look at one of these sites and what people will find is brilliantly written content and plenty of personalisation. This provies a real sense of who the author is with a personal profile and plenty of their own social media links.
So it is not known that authenticity is a ranking factor. Many suspect it is and they find evidence to back up these suspicions. They’ve been right before, so can anyone afford to overlook this overwhelming ‘gut’ feeling running through the SEO community?
How should authenticity be optimised?
As with any new ranking factor, there is a large ‘trial and error’ aspect for how best to use authenticity to rank well, but the early trends and also information from Google themselves have provided some useful pointers:
Get a really good copy writer.
Content is king. Everyone knows this. It is heard it all the time and possibly as a result of this, many get belligerent about it. Any efforts going towards enhancing authenticity are worth very little if the copy is mediocre. Copy no longer needs to be really good. It needs to be fantastic.
But authenticity is more than just content. It’s not just about ‘what’ is written, it’s about ‘who’ is writing. People these days are incredibly discerning and need to care about what they are reading and it is authenticity that plays a massive part as to whether someone cares or not.
Be a real person.
Both Google and visitors to a site want to know that the author is a real person. Google wants to know who the author is, what their expertise is and what they should be ranking for. Visitors to the site want to know who the author is, why they should listen to what they say and where they can find more information about them. By showing that they are a real person, the author answer all of these queries.
Google has always acknowledged that the Internet is full of impostors and false identities. As a result, they have started the authenticity ball rolling by connecting a person’s Google Plus profile to ownership of websites, blogs and articles using the rel=author tag. These connections reassure Google of the authenticity of these site owners.
As well as making use of an author tag to identify properties which are owned by the author, it is worth following suit with other social media sites that the author of the site or blog can connect with and making use of tags such as rel=me tag to link between the author’s blogs and Google profile.
Website owners are not just trying to reassure Google, but also their visitors. Authenticity brings with it trust, and trust is key.
Use local listings.
Staking out a place in the real world, not just the online one does a lot to enhance authenticity. If a website owner has a business with a bricks and mortar office, they are already at an advantage. ‘Real world’ companies elicit perceived trustworthiness and authenticity much more easily than those with a purely online presence, meaning local listings and local SEO practices should be made use of.
Authenticity factors and the future.
A move towards authenticity could be an extremely positive one. It is another factor that can be used to improve content for search engines as well as the user – a winning combination.
It could also start to address those Internet bashers who still criticise the medium for being full of impostors and untrustworthy characters. Google’s new move will push any online author to be more open, which can only be a good thing for the often mistrusted transparency of the internet.
Online marketeers everywhere can look forward to authenticity becoming a ranking factor. For many, authenticity is already there, it just needs to be openly proven.
About coffeekicks.com:
Coffee Kicks is a website dedicated to all things SEO where new and experienced SEOs can find advice, tips and techniques on link building, web marketing and the very latest developments in the world of SEO. Coffee Kicks is always alert to new SEO developments including the importance of generating authenticity using tools such as the new Google Plus profile.
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This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Firefighter Salary and Career Opportunit
Phil Byrne
Tel: (113) - 815 - 0575
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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