National Internet Marketing Agency Stresses the Benefits over Features for Every Client
TraDigital Communications is a full service internet marketing agency that employs a distinctive Multi-Channel Marketing System for small and mid-size businesses.
(EMAILWIRE.COM, March 15, 2011 ) Chicago, IL – Tradigital Communications’ decision-making support structure aids in providing business-building strategies that offer the best chance for success. They equip their clients with strategies that are specifically tailored to their businesses and target markets to improve their emarketing results.
Gerald Young knows his company’s role as a marketing lead consultant for TraDigital’s Communications clients. “We speak to their pain, which in most cases is ‘sales,’” volunteered Young. “At TraDigital Communications, we want to fix the problem by focusing on the clients’ benefits of their service and product as opposed to the features.”
Because success in business today requires smart and effective online marketing that delivers measurable results, Tradigital specializes in helping businesses transition from traditional off-line advertising and marketing into the online, ecommerce environment.
It’s Benefits, Benefits, Benefits!
Maybe it’s still “Location, …..” in real estate today. However, for the online, ecommerce product marketing, it’s the benefits!
Clients and customers alike need clarity. “The last thing we want is to leave a consulting meeting with the client feeling confused, or worse, stupid,” confessed Young. “I know that when the prospect tells me, ‘I’ll get back to you,’ we lost the contract.” TraDigital consultants learned from their earliest experiences that too much discussion about the details and features just made people feel ignorant and therefore uncomfortable.
TraDigital’s Communications One-to-One Approach
In a one-to-one approach, Tradigital suggests to target individuals searching the internet. With this approach, their clients’ messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on “search keywords” entered by the users.
Appeal to Specific Interests
When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic. These TraDigital Communications clients typically aim their marketing according to age group, gender, geography, and other general factors.
Niche Marketing
Niche marketing provides end users with sites that contain targeted information, and allows the creators to establish themselves as authorities on the benefits of their service or product.
TraDigital is an impressive internet marketing consultant; one who helps every client understand the roadblocks between them and more business.
About Gerald Young
Gerald Young, TraDigital Communications Managing Partner…
… based in Chicago with over two decades of management experience in Fortune 500 retail organizations; and, responsible for developing and marketing high profit specialty divisions, Gerald brings his Lean Six Sigma Business Methodology to bear on assessing effective business practices and online marketing strategies.
Today, at TraDigital Communications, a staff and network of online marketing professionals along with award winning marketing strategists, copywriters, and art directors report daily to Gerald.
Customer centric, TraDigital advises clients which strategies offer the best chance for their success. Armed with a suite of the latest online, Multi-Channel Marketing Strategies and Tactics, clients are able to build a solid foundation for their business to grow and flourish.
Contact Information
TraDigital Communications
P.O. Box 355
Olympia Fields, IL 60461
Phone: (708) 288-6463
Toll-free: (800) 288-5754
Email: info@tradigitalcommunications.com
www.TraDigitalCommunications.com
This press release was submitted by Right Now Marketing Group, LLC.
Gerald Young knows his company’s role as a marketing lead consultant for TraDigital’s Communications clients. “We speak to their pain, which in most cases is ‘sales,’” volunteered Young. “At TraDigital Communications, we want to fix the problem by focusing on the clients’ benefits of their service and product as opposed to the features.”
Because success in business today requires smart and effective online marketing that delivers measurable results, Tradigital specializes in helping businesses transition from traditional off-line advertising and marketing into the online, ecommerce environment.
It’s Benefits, Benefits, Benefits!
Maybe it’s still “Location, …..” in real estate today. However, for the online, ecommerce product marketing, it’s the benefits!
Clients and customers alike need clarity. “The last thing we want is to leave a consulting meeting with the client feeling confused, or worse, stupid,” confessed Young. “I know that when the prospect tells me, ‘I’ll get back to you,’ we lost the contract.” TraDigital consultants learned from their earliest experiences that too much discussion about the details and features just made people feel ignorant and therefore uncomfortable.
TraDigital’s Communications One-to-One Approach
In a one-to-one approach, Tradigital suggests to target individuals searching the internet. With this approach, their clients’ messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on “search keywords” entered by the users.
Appeal to Specific Interests
When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic. These TraDigital Communications clients typically aim their marketing according to age group, gender, geography, and other general factors.
Niche Marketing
Niche marketing provides end users with sites that contain targeted information, and allows the creators to establish themselves as authorities on the benefits of their service or product.
TraDigital is an impressive internet marketing consultant; one who helps every client understand the roadblocks between them and more business.
About Gerald Young
Gerald Young, TraDigital Communications Managing Partner…
… based in Chicago with over two decades of management experience in Fortune 500 retail organizations; and, responsible for developing and marketing high profit specialty divisions, Gerald brings his Lean Six Sigma Business Methodology to bear on assessing effective business practices and online marketing strategies.
Today, at TraDigital Communications, a staff and network of online marketing professionals along with award winning marketing strategists, copywriters, and art directors report daily to Gerald.
Customer centric, TraDigital advises clients which strategies offer the best chance for their success. Armed with a suite of the latest online, Multi-Channel Marketing Strategies and Tactics, clients are able to build a solid foundation for their business to grow and flourish.
Contact Information
TraDigital Communications
P.O. Box 355
Olympia Fields, IL 60461
Phone: (708) 288-6463
Toll-free: (800) 288-5754
Email: info@tradigitalcommunications.com
www.TraDigitalCommunications.com
This press release was submitted by Right Now Marketing Group, LLC.
Contact Information:
Tradigital Communications
Gerald Young
Tel: (708) 288-6463
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Tradigital Communications
Gerald Young
Tel: (708) 288-6463
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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