Digital Marketing in India Market by Types(Social Media Marketing, Search Engine Marketing, E-mail Marketing), by Tools(Social Media Marketing Tools, Search Engine Marketing Tools, Online Public Relations Tools, Directories and Listings Marketing Tools)
ReportsWeb.com published “Digital Marketing Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
(EMAILWIRE.COM, December 08, 2017 ) Publisher' latest market research report titled Digital Marketing in India 2015 highlights the overall potential of digital marketing in India, particularly focusing on the major forms of digital marketing and the tools to implement it. Rising demand for digital marketing is spurred by the increased use of internet and mobile phones along with a fast growing e-commerce business. The major areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production. The report also provides significant insights to the multifarious tools that cater to specific functions namely analytics, scheduling posts and filtering through content. Digital marketing is slated to generate around 40% of the revenues for most companies in India, and expected to receive 8% of the total media advertising spend in 2015. The market is set to expand predominantly owing to rapidly increasing Internet user base in India, growth in access to smartphones and tablets much complimented by a positive consumer attitude towards online media.
For more information about this report @ http://www.reportsweb.com/digital-marketing-in-india-2015
One of the major drawbacks is that digital marketing poses considerable challenge with respect to measurement of return on investment in specific channels, thus making it a very calculated area of investment by firms. Mobile advertisements, content marketing, video and image based marketing and real time marketing are some of the recent trends observed in this market. Educational institutions spreading the concept of internet marketing, a robust infrastructure, viral campaigns, static banners and telemarketing are some recommended strategies one can adopt for success in the Indian Market in the digital marketing business.
Digital Marketing Types
1. Percentage Share of People using Social Media (2013)
2. Percentage Share of Usage of Social Media as Part of Total Web Usage (2013)
3. Percentage Share of Social Media Users Who Think Companies Should have Presence in Social Media (2013)
4. Percentage Share of Company Related Blogs in Social Media (2013)
5. Search Engine-Percentage Market Share of Major Search Engines (2013)
6. Percentage Share of Internet users who opt for search engines as the 1st step to look for a product (2013)
7. Percentage Share of Purchases made online through sites that are listed on search engine result lists (2013)
8. Percentage Share of Internet users depending on search engine for requirement of information (2013)
9. Percentage Share of Users not finding what they are searching on internet and going away (2013)
10. Percentage Share of Email Marketing in Total Marketing Budget
11. Total Percentage of Different Tools of Content Marketing (2014)
Drivers & Challenges
1. Internet User Base in India-Size and Growth (2014-2018e)
2. Smartphone Sales in India-Market Size and Growth (2014-2018e)
3. High Growth Web Categories in India (2013)
Trends
1. Percentage Share of Total Budget Dedicated to Mobile Advertisement by Top Advertisers
Competitive Landscape
1. Competitive Benchmarking-Key Ratios of 3 Major Companies-Operational & Financial Basis (2012-13)
2. Company profiles
a. Financial Snapshot
b. Ownership Structure
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Table of Content:
Macroeconomic Indicators
Introduction
Market Overview
Digital Marketing Types
Digital Marketing Tools
Drivers & Challenges
Trends
Competitive Landscape
Strategic Recommendation
Appendix
List of Figures
Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)
2. Inflation Rate: Monthly (Jul-Aug 2013-Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013)
4. Exchange Rate: Monthly (Apr 2014-Sep 2014)
5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Companies Mentioned
1. Adglobal360 India Pvt. Ltd.
2. BC Web Wise Pvt. Ltd.
3. Ignitee Digital Services Pvt. Ltd.
4. Interactive Avenues Pvt. Ltd.
5. Langoor Digital Pvt. Ltd.
6. Media2win India Pvt. Ltd.
7. Pinstorm Technologies Pvt. Ltd.
8. Quasar Media Pvt. Ltd.
9. Webchutney Studio Pvt. Ltd.
10. Windchimes Communications Pvt. Ltd.
Inquire for Report @ http://www.reportsweb.com/inquiry&RW00011190675/buying
For more information about this report @ http://www.reportsweb.com/digital-marketing-in-india-2015
One of the major drawbacks is that digital marketing poses considerable challenge with respect to measurement of return on investment in specific channels, thus making it a very calculated area of investment by firms. Mobile advertisements, content marketing, video and image based marketing and real time marketing are some of the recent trends observed in this market. Educational institutions spreading the concept of internet marketing, a robust infrastructure, viral campaigns, static banners and telemarketing are some recommended strategies one can adopt for success in the Indian Market in the digital marketing business.
Digital Marketing Types
1. Percentage Share of People using Social Media (2013)
2. Percentage Share of Usage of Social Media as Part of Total Web Usage (2013)
3. Percentage Share of Social Media Users Who Think Companies Should have Presence in Social Media (2013)
4. Percentage Share of Company Related Blogs in Social Media (2013)
5. Search Engine-Percentage Market Share of Major Search Engines (2013)
6. Percentage Share of Internet users who opt for search engines as the 1st step to look for a product (2013)
7. Percentage Share of Purchases made online through sites that are listed on search engine result lists (2013)
8. Percentage Share of Internet users depending on search engine for requirement of information (2013)
9. Percentage Share of Users not finding what they are searching on internet and going away (2013)
10. Percentage Share of Email Marketing in Total Marketing Budget
11. Total Percentage of Different Tools of Content Marketing (2014)
Drivers & Challenges
1. Internet User Base in India-Size and Growth (2014-2018e)
2. Smartphone Sales in India-Market Size and Growth (2014-2018e)
3. High Growth Web Categories in India (2013)
Trends
1. Percentage Share of Total Budget Dedicated to Mobile Advertisement by Top Advertisers
Competitive Landscape
1. Competitive Benchmarking-Key Ratios of 3 Major Companies-Operational & Financial Basis (2012-13)
2. Company profiles
a. Financial Snapshot
b. Ownership Structure
Request a sample copy @ http://www.reportsweb.com/inquiry&RW00011190675/sample
Table of Content:
Macroeconomic Indicators
Introduction
Market Overview
Digital Marketing Types
Digital Marketing Tools
Drivers & Challenges
Trends
Competitive Landscape
Strategic Recommendation
Appendix
List of Figures
Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)
2. Inflation Rate: Monthly (Jul-Aug 2013-Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013)
4. Exchange Rate: Monthly (Apr 2014-Sep 2014)
5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Companies Mentioned
1. Adglobal360 India Pvt. Ltd.
2. BC Web Wise Pvt. Ltd.
3. Ignitee Digital Services Pvt. Ltd.
4. Interactive Avenues Pvt. Ltd.
5. Langoor Digital Pvt. Ltd.
6. Media2win India Pvt. Ltd.
7. Pinstorm Technologies Pvt. Ltd.
8. Quasar Media Pvt. Ltd.
9. Webchutney Studio Pvt. Ltd.
10. Windchimes Communications Pvt. Ltd.
Inquire for Report @ http://www.reportsweb.com/inquiry&RW00011190675/buying
Contact Information:
ReportsWeb.com
Rajat Sahni
Tel: +1-646-491-9876
Email us
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ReportsWeb.com
Rajat Sahni
Tel: +1-646-491-9876
Email us
----
This press release is posted on EmailWire.com -- a global newswire that provides Press Release Distribution Services with Guaranteed Results