(EMAILWIRE.COM, November 18, 2017 ) Predictive analytics is the combined use of data, statistical algorithms, and various machine-learning techniques to identify the prospect of future outcomes based on historical data. Predictive analysis is set to revolutionize the way modern day businesses are done. Understanding customer's requirement well before and accordingly be ready will benefit the organizations to offer value added services to the end-users. Prediction would enable businesses to be ready with the required needs of the customers beforehand. Forecasting customer needs and accordingly designing products gives any organization a competitive edge. The olden day method of businesses initially making a product on the basis of market research, then taking feedback from customers is to be totally replaced by this technology. Customer Delight has been widely recognized by businesses worldwide as a crucial factor in maintaining long term relationships with the customers.

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In addition to customer delight, predictive analytics will enable companies to understand the requirements of the end-user, this will prove a differentiating factor for businesses. The rapid technological advancements, boom in artificial intelligence and high competition have led to the growth of this market. The other drivers for the rapid growth of predictive analysis markets include increased usage of Big Data and cloud by organizations and growing need for product differentiation driving introduction and adoption of new technologies.

Region wise, North America leads the predictive analysis market due to technological advancements in this region, followed by Europe and APAC, these regions have shown considerable growth with developing countries in these regions showing interests in these

technologies.

Global Predictive Analytics Market Players:

SAS Institute

Teradata Corporation

Acxiom Corporation

SAP SE

Microsoft Corporation

IBM Corporation

Tableau Software, Inc.

Information Builders

Fair Isaac Corporation(FICO)

TIBCO Software, Inc.

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