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The economic recession had a negative impact on wine in Nigeria in 2016, causing total volume growth to weaken in 2016 compared to the review period CAGR of 7%. Since almost all brands are imported, the strong depreciation of the local currency (caused by a scarcity of foreign exchange as Nigeria’s earning from crude oil sales fell) led to steep rises in import prices. Mid-priced and premium brands were worse hit because they became much less affordable, particularly as consumers’ disposable inc...

Euromonitor International's Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Wine market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Some points from TOC:

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 10 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 12 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 13 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 14 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 15 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 16 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 17 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 18 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 19 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 20 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 21 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 22 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 23 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 24 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Ekulo Group of Cos in Alcoholic Drinks (nigeria)
Strategic Direction

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Key Facts
Summary 1 Ekulo Group of Companies: Key Facts
Competitive Positioning
Summary 2 Ekulo Group of Companies: Competitive Position 2016
Nigeria Distilleries Ltd in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 3 Nigeria Distilleries Ltd: Key Facts
Competitive Positioning
Summary 4 Nigeria Distilleries Ltd: Competitive Position 2016
Executive Summary
Alcoholic Drinks Volume Growth Slows Down in 2016
Trading Down Seen Across Alcoholic Drinks During the 2016 Economic Recession
Sabmiller Taking Share Away From the Big Two Alcoholic Drinks Players
On-trade Dominates Sales of Alcoholic Drinks in Nigeria, But Off-trade Is Growing Well
Good Performance Expected Over the Forecast Period for Alcoholic Drinks

Key Trends and Developments
Poor Economic Growth Drives Trading Down in Alcoholic Drinks
Smaller Pack Sizes Becoming More Popular Across Many Alcoholic Drinks Categories
Demographic Factors Influencing Growth of Alcoholic Drinks in Nigeria
Key New Product Launches
Market Background
Legislation
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2017
Table 27 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2017
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2017
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports


Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016


Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources

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