(EMAILWIRE.COM, August 17, 2010 ) Goshen, MA – From the Civil War through the turn of the century, many American books, including several by Mark Twain, reached buyers through subscriptions. More than a hundred years later, creative marketing expert Marcia Yudkin is bringing back the tradition of subscription publishing by selling a series of five marketing books by subscription under the heading of Marketing Insight Guides (www.yudkin.com/guides/index.htm).

"In my updated version of the subscription model, it's a win-win for readers and for the publisher alike," says author/publisher Marcia Yudkin. "Readers receive the series of books at low cost, spaced out for easier consumption, while the publisher receives up-front money that helps finance production expenses."

Book 1 of the series, Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization, is on its way in the mail to subscribers now, while Book 2, Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales, is on its way to the printer this week for September distribution. Books 3, 4 and 5 for October, November and December publication discuss marketing strategy, publicity tactics and the marketing attitude, respectively.

Marcia Yudkin is the author of 11 previous books, including Freelance Writing for Magazines & Newspapers from HarperCollins, which was a Book of the Month Club selection, and 6 Steps to Free Publicity, originally published by Plume/Penguin and now in its third edition from Career Press. Marketing Insight Guides are being published by Creative Ways Publishing.

For more information or to purchase a subscription to the Marketing Insight Guides series, go to www.yudkin.com/guides/index.htm.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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