(EMAILWIRE.COM, July 29, 2010 ) Sterling Heights, MI – Residents listing homes in Sterling Heights are very fortunate to have a straight talk realtor available to help them. Sam Cicala is a straight talk realtor who specializes in listing homes for sale without silly gimmicks and outrageous promises.

What is a straight talk realtor? According to Sam Cicala, a straight talk realtor presents himself as a ‘real person’ not a savvy picture with a fancy slogan. “Seriously, people are too intelligent to believe that a realtor can sell their home at top dollar within 24 hours,” said Cicala. “Another famous gimmick is the one that says if I cannot sell your home within 90 days, I will buy it myself.”

Realtors who are using eye-catching ads to attract business might be shooting themselves in the foot. “People are not so gullible today,” said Cicala. “They know if something sounds too good to be true, then it probably is.”

Another technique Sam wants people to be aware of is the realtor who lists a home for substantially more than its market value. “The agent knows the home is not worth the asking price, but to get the listing, they will agree to ask what the seller wants,” said Cicala. “The plan is to come back to the seller 2 or 3 weeks later and inform them that they will have to reduce the price. This is a waste of time for the real estate agent and the client.”

Sam understands that most people do not know the market value of their home. Their asking price is typically based on emotions, or the amount of time and money invested in the home. “A straight talk realtor will perform a comparative market analysis; a CMA, to determine the true market value,” said Cicala. “He will present these facts to his client, telling him upfront what their home is worth in today’s market.”

Sam Cicala will not waste a client’s time. Sam is a straight talk realtor who presents the true facts so his clients can make an informed and educated decision as to buying a home or selling a home. Visit http://listinghomesterlingheights.blogspot.com/ to learn more.

Contact:

Sam R. Cicala
ReMax Associates
25814 Jefferson Ave
St. Clair Shores 48081
Tel: 586-206-9400
Email: straighttalkrealtor@gmail.com

Read “Realtors Say the Darnedest Things” to learn more about how to find and recognize a Straight Talk Realtor at http://listinghomesterlingheights.blogspot.com/p/realtors-say-darnedest-things.html

This press release was submitted by Right Now Marketing Group, LLC

Contact Information:
Straight Talk Realtor
Sam Cicala
Tel: 586-206-9400
Email us


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