Targeting Millennials Market Analysis and Forecast
ReportsWeb.com published “Targeting Millennials” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
(EMAILWIRE.COM, May 05, 2017 ) "Targeting Millennials with Insurance", explores consumers who have not yet entered the mass market. It identifies how millennials' needs and preferences differ to the mass market and where the opportunities lie in targeting them. With reference to each general insurance product it discusses the opportunity in targeting millennials, product penetration and the top providers among millennials, and what product features are important when targeting the demographic.
Millennials have differing needs and preferences when it comes to insurance compared to mass market consumers. This needs to be kept in mind when developing products and services. Ownership of insurable assets among millennials is low due to the economic landscape they have grown up in making it hard to save. They are more likely to rent than own a home, are interested in car sharing, and they prioritize holidays and short-term experiences as opposed to longer-term goals. These factors mean that in some product lines standard insurance packages do not fit their needs. Millennials are also digital natives who prefer to access goods and services online and will favor technologically innovative insurance policies.
For more information about this report: http://www.reportsweb.com/targeting-millennials-with-insurance
Scope
- There are 14.7 million millennials in the UK, which amounts to 28.6% of the adult population.
- Millennials are most engaged with car and travel insurance. This is because they are more likely to learn to drive and go on holiday before moving out from home. 75.3% and 61.6% of millennials have car and travel insurance respectively.
- Contents insurance is the most popular home insurance policy type among millennials. This is due to the fact that the majority of millennials live in privately rented accommodation.
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Table of Content:
Millennial Characteristics
Car Insurance
Home Insurance
Travel Insurance
Pet Insurance
Companies Mentioned:
Admiral
Aviva
AXA
Hastings Direct
Churchill
Tesco Bank
Barclays
AA
Direct Line
Metromile
Cuvva
Allianz
Belong Safe
Back Me Up
Insure A Thing
Trov
Alpha
The Post Office
Thomas Cook
Nationwide
O2
Petplan
Animal Friends
Asda
Pets At Home
Argos
Kennel Club
Healthy Pets
FitBark
PitPat
Bought by Many
Inquire for Report at http://www.reportsweb.com/inquiry&RW0001766111/buying
Millennials have differing needs and preferences when it comes to insurance compared to mass market consumers. This needs to be kept in mind when developing products and services. Ownership of insurable assets among millennials is low due to the economic landscape they have grown up in making it hard to save. They are more likely to rent than own a home, are interested in car sharing, and they prioritize holidays and short-term experiences as opposed to longer-term goals. These factors mean that in some product lines standard insurance packages do not fit their needs. Millennials are also digital natives who prefer to access goods and services online and will favor technologically innovative insurance policies.
For more information about this report: http://www.reportsweb.com/targeting-millennials-with-insurance
Scope
- There are 14.7 million millennials in the UK, which amounts to 28.6% of the adult population.
- Millennials are most engaged with car and travel insurance. This is because they are more likely to learn to drive and go on holiday before moving out from home. 75.3% and 61.6% of millennials have car and travel insurance respectively.
- Contents insurance is the most popular home insurance policy type among millennials. This is due to the fact that the majority of millennials live in privately rented accommodation.
Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001766111/sample
Table of Content:
Millennial Characteristics
Car Insurance
Home Insurance
Travel Insurance
Pet Insurance
Companies Mentioned:
Admiral
Aviva
AXA
Hastings Direct
Churchill
Tesco Bank
Barclays
AA
Direct Line
Metromile
Cuvva
Allianz
Belong Safe
Back Me Up
Insure A Thing
Trov
Alpha
The Post Office
Thomas Cook
Nationwide
O2
Petplan
Animal Friends
Asda
Pets At Home
Argos
Kennel Club
Healthy Pets
FitBark
PitPat
Bought by Many
Inquire for Report at http://www.reportsweb.com/inquiry&RW0001766111/buying
Contact Information:
ReportsWeb.com
Priya Sisodia
Tel: +1-646-491-9876
Email us
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ReportsWeb.com
Priya Sisodia
Tel: +1-646-491-9876
Email us
----
This press release is posted on EmailWire.com -- a global newswire that provides Press Release Distribution Services with Guaranteed Results