5 Basic Types of Advertising Agency That You Should Know
An advertising agency is the master behind the when, how, and where questions of marketing products and services.
An advertising agency is the master behind the when, how, and where questions of marketing products and services. So, what are the 5 basic types of an advertising agency? Read on.
1. Full-Service Agency
This is typically a large agency that handles all kinds of advertisement for businesses. They have a team of expert people that specializes on the different department from data gathering, data analyzing and handling the payment processes that works with the customers.
2. Media Buying Agency
This media buy agency is responsible for buying the place for advertisements then sells it to advertisers. Media buying agencies sell the length of time to advertisers where they can put their advertisements. They cover the schedule slots for radio stations and television channels. They are responsible for checking or supervising if the ad was already telecasted at the right time, and place with the right length or not.
3. Creative Boutique Agency
A creative boutique agency is known for its ground-breaking advertisements that express creativity. Based on Optikal.com, they have no other function in the industry other than producing authentic advertisements. Thus, this is typically seen as a small agency that has its own directors, creative staff, and a group of copywriters.
4. In-House Agency
This agency is offering a full service to businesses. Large businesses or organizations typically prefer this kind if agency since they offer almost all kinds of services that a business might need. This agency can handle anything according to what an organization might need to request.
5. Interactive Agency
In an interactive agency, more modern mediums of communication are being used to connect with customers. They utilize the internet to create online advertisements, send personal messages or ads on mobile phones, tablets, etc. As their name suggests, their created ads are very interactive and packed with fresh concepts that show how innovative they are.
For special advertisements, Optikal.com shares that a specialized agency is what organizations should get. These special agencies work with people who have special skills and knowledge about creating ads like showing advertisements on social messages, medicine related ads, finance advertisements, and so much more.
To know more about the ins and outs of an advertising agency, visit Optikal now and get their expert advice.
Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.
PR and Marketing @ Optikal
Contact no: 1-323-372-1289
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