New FTC Rules: In Plain English, Upcoming Attorney Interview Explains What New Guidelines Mean for Bloggers and Marketers Who Target Bloggers
As of December 1, 2009, the FTC says bloggers have to disclose any free merchandise they have received when they write about it. What does this ruling mean for bloggers and marketers?
(EMAILWIRE.COM, October 21, 2009 ) Goshen, MA – On October 5, 2009, the U.S. Federal Trade Commission released an extensive set of new guidelines governing disclosures that have set the blogging world buzzing with questions and concerns. As of December 1, 2009, bloggers have to disclose any free merchandise they have received when they write about it. For bloggers and organizations that include bloggers in their marketing and publicity plans, renowned marketer Marcia Yudkin is offering a recorded Q&A session about the new rules with business attorney/author Jean Sifleet (www.yudkin.com/ftc.htm ).
“Because rumors, misinformation and do-it-yourself boilerplate are sweeping around the Internet on the new FTC rules, I decided to organize an information session for marketers with a reliable legal expert,” says Yudkin, the author of 11 books on marketing, publicity and communication. “Anyone who registers before October 29 may submit a question for the interview, and the first 100 registrants also get a significant discount on a private legal consultation about their own situation.”
The expert for the upcoming interview, Massachusetts attorney Jean Sifleet, has decades of experience advising both startup and established businesses on safeguarding intellectual property and preventing exposure to liability. She also has a distinguished record of explaining legal issues and their business implications clearly to non-lawyers. Jean Sifleet is the author of three books, including Advantage "IP": Profit From Your Great Ideas, as well as a three-time entrepreneur.
The recorded interview about the new FTC guidelines may be purchased in downloadable MP3 format for $39.97 or as a CD for $42.97, including shipping. While the questions covered depend partly on what registrants submit, they will include:
* For bloggers who receive and write about free merchandise, where and how do they need to disclose those gifts?
* Are companies responsible for making sure that the bloggers to whom they furnish free merchandise make the proper disclosures?
* Does this ruling affect bloggers and marketing organizations based outside the United States in any ways?
* Is it accurate to say that the FTC has created a double standard for bloggers and for traditional journalists?
* When bloggers also issue “tweets” on Twitter, how are they supposed to fit a disclosure within 140 characters?
* Can we safely ignore this ruling, since the FTC has no realistic way to police the millions of bloggers out there?
For more information on the upcoming FTC interview or to order the recording, go to www.yudkin.com/ftc.htm
“Because rumors, misinformation and do-it-yourself boilerplate are sweeping around the Internet on the new FTC rules, I decided to organize an information session for marketers with a reliable legal expert,” says Yudkin, the author of 11 books on marketing, publicity and communication. “Anyone who registers before October 29 may submit a question for the interview, and the first 100 registrants also get a significant discount on a private legal consultation about their own situation.”
The expert for the upcoming interview, Massachusetts attorney Jean Sifleet, has decades of experience advising both startup and established businesses on safeguarding intellectual property and preventing exposure to liability. She also has a distinguished record of explaining legal issues and their business implications clearly to non-lawyers. Jean Sifleet is the author of three books, including Advantage "IP": Profit From Your Great Ideas, as well as a three-time entrepreneur.
The recorded interview about the new FTC guidelines may be purchased in downloadable MP3 format for $39.97 or as a CD for $42.97, including shipping. While the questions covered depend partly on what registrants submit, they will include:
* For bloggers who receive and write about free merchandise, where and how do they need to disclose those gifts?
* Are companies responsible for making sure that the bloggers to whom they furnish free merchandise make the proper disclosures?
* Does this ruling affect bloggers and marketing organizations based outside the United States in any ways?
* Is it accurate to say that the FTC has created a double standard for bloggers and for traditional journalists?
* When bloggers also issue “tweets” on Twitter, how are they supposed to fit a disclosure within 140 characters?
* Can we safely ignore this ruling, since the FTC has no realistic way to police the millions of bloggers out there?
For more information on the upcoming FTC interview or to order the recording, go to www.yudkin.com/ftc.htm
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