(EMAILWIRE.COM, August 11, 2009 ) Goshen, MA – With social media like Twitter, YouTube and Facebook getting the lion’s share of attention this summer, it’s easy to overlook a proven lead generator and profit puller that remains effective: postcards. Whereas tweets, videos, blogs and social media posts appear to be fun and free, they reach only a relatively small, highly wired segment of the public. A new free audio recording explains exactly when and how postcards are much mightier than either new media or traditional advertising for reaching out to a specific customer profile (www.yudkin.com/postcards.htm ).

In the free audio overview, creative marketing expert Marcia Yudkin interviews Kurt Johnson, co-owner of the online postcard print-and-mail company Postcard Builder. "During our discussion, Kurt pointed that 85% of postcard recipients read the postcards they receive, compared to a dismal 15% average open rate for email," says Yudkin. "Yes, postcards cost money to send, but when you look at cost per lead or cost per sale, they can be a very intelligent and profitable marketing option."

Topics discussed in the free audio overview of postcard marketing include:
· when and why to use postcards (and when not to)
· small changes in postcard design that double response
· how to shop for mailing lists to use with postcards
· first-class delivery vs. the slower option
· why postcards have more of an impact now than several years ago
· upcoming changes in tracking technology for postcards
· how to make certain a vendor actually sends postcard that were paid for
· the "polygamy theory" of gaining market share via postcards

To download and listen to the nearly one-hour audio interview at no cost, simply go to www.yudkin.com/postcards.htm and fill out the request box near the top of the central column.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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