(EMAILWIRE.COM, August 04, 2009 ) Goshen, MA – With the economy still bogged down, companies remain on the lookout for cost-effective ways to attract new customers and motivate existing customers to buy again. While social media like Twitter, YouTube and Facebook appear to be the hot option this summer for getting attention in the marketplace, they reach only a small, hip segment of the public. A new free audio recording explains exactly when and how postcards are much mightier than either new media or traditional advertising for reaching out to a specific customer profile (www.yudkin.com/postcards.htm ).

In the free audio overview, creative marketing expert Marcia Yudkin interviews Kurt Johnson, co-owner of the online postcard print-and-mail company Postcard Builder. “During our discussion, Kurt pointed that 85% of postcard recipients read the postcards they receive, compared to a dismal 15% average open rate for email,” says Yudkin. “Yes, postcards cost money to send, but when you look at cost per lead or cost per sale, they can be a very intelligent and profitable marketing option.”

Topics discussed in the free audio overview of postcard marketing include:
· when and why to use postcards (and when not to)
· small changes in postcard design that double response
· how to shop for mailing lists to use with postcards
· first-class delivery vs. the slower option
· why postcards have more of an impact now than several years ago
· upcoming changes in tracking technology for postcards
· how to make certain a vendor actually sends postcard that were paid for
· the "polygamy theory" of gaining market share via postcards

To download and listen to the nearly one-hour audio interview at no cost, simply go to www.yudkin.com/postcards.htm and fill out the request box near the top of the central column.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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