(EMAILWIRE.COM, May 12, 2009 ) CHARLOTTE, NC – From the warmth of his office on the 23rd floor, the new guy who got the corner suite and is supposed to be the future of the company pulls in a long slow drag as the cool blu ember reflects off the glass then disappears. He holds in the fresh menthol flavor for a moment before letting it go. As the smoke snakes up and disappears, he looks down at the street where those less aware than he shiver in the cold rain as they desperately cling to the past, smoking their old fashioned cigarettes. He remembered being one of them once and smiled.

It’s not a cigarette. It’s blu. Everything you love about smoking and nothing else.

blu is the first eCig or electronic cigarette, created to give people what they really want – the sensation and feel of smoking, the taste and the hit. It does so without giving them what they don’t want – tar, chemicals, bad breath, red eyes, smelly clothes -- and it does so with the style and fashion that fits the modern lifestyle.

Because it’s not tobacco and because it’s not burning, blu means go. Smoking bans no longer matter because this isn’t smoking. It just feels like it is.

Yes, where there’s smoke there’s fire but the ember here is a cool blu light that shines like a beacon in the night. The ribbon of smoke is simply water vapor that brings alive the flavors and aroma of cherry, vanilla, coffee, menthol or classic tobacco.

blu eCigs look, feel and taste the same as traditional cigarettes but deliver all the pleasures of smoking while eliminating the tar, carcinogens and additives that contaminate traditional cigarettes.

blu eCigs are driven by the latest microelectronic technology - a small rechargeable battery and a unique, replaceable cartridge containing water, propylene glycol, nicotine (or not) and exclusive flavorings. These are all contained in a membrane within the cartridge to suspend the ingredients and keep blu fresh while stored. blu comes in various nicotine levels including Full Flavored, Light, Ultra Light and Non-Nicotine.

With blu, the act of inhaling - or "smoking" - delivers the tactile and cravings satisfaction that smokers desire. It also triggers the atomizing process that creates simulated smoke, which is actually a water vapor that evaporates harmlessly into the air within a few seconds.

blu is green in more ways than that. Far more cost-effective than traditional cigarettes; a flavor cartridge equals 10-15 cigarettes (depending on individual use) and creates no ash or litter, making the world cleaner inside and out.

The cool blu light features superior design and performance compared to other e-cig brands. Only blu’s exclusive hard pack charges your eCigs on the go and it holds five extra cartridge filters, the equivalent of nearly four traditional packs. The proprietary blu pack can be charged by a wall unit or by USB connection.

It’s a mobile, high-tech world so why can’t a guilty pleasure be upgraded as well. blu is smoking 2.0 - eCigs for a new generation.

For more information, visit www.bluecigs.com or contact: Sara Perkins at perkycomm@aol.com

Contact Information:
blu
Sara Perkins
Tel: 212.687.1977
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