(EMAILWIRE.COM, May 08, 2009 ) Beverly Hills, CA -- Urge Artists Entertainment is an expert at positioning and promoting brands and they are always on the look-out for new talent. The Beverly Hills firm has sent one of their top talent scouts, Jimmy Villarreal to the Stamford, CT, "THE" kids talent search taking place this week-end.

Celebrity actress and singer Malese Jow, along with actor Jonathan Goldstein (best known for his role on the TV series "Josh and Drake") will be in attendance at the event. Jow is slanted to perform on Sunday.

Since the event is bringing-in a number of surprise celebrities, along with a large contingency of talent agents that handle celebrities, Urge Entertainment feels it necessary to have one of their top scouts in attendance.

In the world of marketing, an endorsement by a celebrity is highly valued. Urge Entertainment is currently generating new excitement about celebrity endorsements as it steps-out as a leader in pairing well-known personalities with products, events and charity functions. Urge and its staff are experts at positioning and promoting brands.

Identifying potential rising stars in talent search events is one way entertainment agencies "discover" new talent. They also use these type of venues to make contact with established celebrities and their agents/managers.

Urge has worked with celebrity clients such as Lee Ann Rymes, Kyle Massey, and Adrian R’ Mante to name a few. And Urge often partners with multiply talent agencies and mangers to bring new revenue and branding opportunities to their clients.

About "THE"
"The" is a modeling and acting event that brings aspiring models and talent (ages 6-17) together with leading modeling and talent agencies from Los Angeles, New York, and other major markets across the country. Participation is by invitation only. The Stamford, CT event runs from May 7 - May 10, 2009. Go to www.expthe.tv for more information.

Contact Information:
Urge Artists Entertainment
Booking Agent
Tel: 310-205-9030
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