Upcoming Postcard Marketing Course Teaches Budget-Conscious Organizations to Boost Cash Flow and Maintain Customer Loyalty
As the economic downturn drags on, companies continue to search for cost-effective ways to motivate existing and new customers to buy. One underutilized yet powerful option for generating sales is postcard campaigns (www.yudkin.com/postcardcourse.htm ).
(EMAILWIRE.COM, April 29, 2009 ) Goshen, MA – As the economic downturn drags on, companies continue to search for cost-effective ways to motivate existing and new customers to buy. According to author, consultant and creative marketing expert Marcia Yudkin, one underutilized option for generating sales is postcard campaigns. Yudkin’s comprehensive teleseminar course, the Mighty Postcard Marketing Course, explains the strategic, logistical, design and copywriting secrets of successful postcard marketing (www.yudkin.com/postcardcourse.htm ).
“Even as the cost of sending postcards inches up slightly every year, they remain a powerful ways of getting attention from prospective customers or recent buyers because recipients always at least glance at the message on a postcard while going through their mail,” says Yudkin, author of 6 Steps to Free Publicity and other books on marketing. “If the postcard contains a relationship-building message, a motivating offer or a teaser for online information that helps the recipient reach his or her goals, it can spur immediate action. Postcards also are much easier than emails to save for a later response.”
The four-session teleseminar course begins Wednesday, May 6, and covers everything a novice postcard marketer needs to know:
· Postcard marketing strategies, including two little-known types of postcards proven to pique strangers’ interest
· The mathematics of postcard profitability – how to understand which campaigns make sense and which are no-go’s
· Design and wording for postcards, with some surprising yet proven techniques and pitfalls to avoid
· Mailing lists, hands-off production options, and mailing logistics
The Mighty Postcard Marketing Course costs $397 and includes feedback on participants’ tentative postcard strategy, design choices, list selections and wording. Enrollment is capped at 30 to allow for personal attention to participants’ questions and a variety of marketing goals.
For more information on the Mighty Postcard Marketing Course or to sign up, go to www.yudkin.com/postcardcourse.htm .
“Even as the cost of sending postcards inches up slightly every year, they remain a powerful ways of getting attention from prospective customers or recent buyers because recipients always at least glance at the message on a postcard while going through their mail,” says Yudkin, author of 6 Steps to Free Publicity and other books on marketing. “If the postcard contains a relationship-building message, a motivating offer or a teaser for online information that helps the recipient reach his or her goals, it can spur immediate action. Postcards also are much easier than emails to save for a later response.”
The four-session teleseminar course begins Wednesday, May 6, and covers everything a novice postcard marketer needs to know:
· Postcard marketing strategies, including two little-known types of postcards proven to pique strangers’ interest
· The mathematics of postcard profitability – how to understand which campaigns make sense and which are no-go’s
· Design and wording for postcards, with some surprising yet proven techniques and pitfalls to avoid
· Mailing lists, hands-off production options, and mailing logistics
The Mighty Postcard Marketing Course costs $397 and includes feedback on participants’ tentative postcard strategy, design choices, list selections and wording. Enrollment is capped at 30 to allow for personal attention to participants’ questions and a variety of marketing goals.
For more information on the Mighty Postcard Marketing Course or to sign up, go to www.yudkin.com/postcardcourse.htm .
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