Syren Couture Introduces Its First RTW Collection At The International Lingerie Show in Las Vegas on Monday, April 20
World’s Leading Latex Fashion House to Debut Syren Red Label Line. Syren Styles are Favorites With Celebrities On And Off The Stage.
(EMAILWIRE.COM, April 17, 2009 ) LOS ANGELES -- Syren Couture, the world’s leading latex fashion house, will introduce its first women’s RTW collection to retailers at the International Lingerie Show in Las Vegas on Monday, April 20-22, at booth #218.
Based in Los Angeles, Syren Couture is recognized internationally for its highly creative, body shaping and flattering styles that are hand made with exquisite detailing. They are frequently worn by such celebrities as Madonna, Janet Jackson, Nicole Scherzinger, Britney Spears, Paris Hilton and other glamorous personalities both on stage and at red carpet events. The company’s couture styles, which are available only on a made to order basis, can be viewed online at www.syren.com or by visiting the Syren shop at 2809 1/2 W. Sunset Blvd. in L.A.
The new Syren Red Label Collection marks the first time that a prominent high fashion latex house will debut popularly priced styles, in prices from $18.00 to $199.95 wholesale. The debut collection will feature 18 of the most popular styles from Syren Couture specially interpreted in RTW, including dresses and skirts, tops, leggings, stockings, a thong and a full cat suit.
“We are very excited to be introducing this new line to retailers, many of whom have approached us over the years hoping that we would offer RTW,” said Layla Ross, wholesale representative for the collection. “Every Syren Red Label garment is made of superior quality latex and each has hand made detailing similar to our couture line. By buying our materials in greater volume and by simplifying some of our most popular patterns we are able to pass along the cost savings to our customers. While our initial line is only for women, we plan to introduce a collection for men later this year.”
In addition to Ms. Ross, the collection will be represented at the trade show by Ann-Marie Holman, Kathy Lee and Alyssa Norman.
Syren has a colorful history of creating costumes for such movies as Batman Returns, The Matrix, Mr. & Mrs. Smith, Men in Black and most recently for the Silk Spectre II character played by Malin Akerman in The Watchmen. Syren’s costume for Michelle Pfeiffer’s role in “Catwoman” was recently on display at The Metropolitan Museum of Art in NYC. When asked which of the costumes was her favorite on The Today Show, famed Vogue editor Anna Wintour said: “Catwoman every time, absolutely.”
For more information for retailers, contact Layla Ross at 800-755-8697 X106 or laylaross@rocketmail.com. For more information for press, contact Sara Perkins at 800-762-4761 or perkycomm@aol.com.
Based in Los Angeles, Syren Couture is recognized internationally for its highly creative, body shaping and flattering styles that are hand made with exquisite detailing. They are frequently worn by such celebrities as Madonna, Janet Jackson, Nicole Scherzinger, Britney Spears, Paris Hilton and other glamorous personalities both on stage and at red carpet events. The company’s couture styles, which are available only on a made to order basis, can be viewed online at www.syren.com or by visiting the Syren shop at 2809 1/2 W. Sunset Blvd. in L.A.
The new Syren Red Label Collection marks the first time that a prominent high fashion latex house will debut popularly priced styles, in prices from $18.00 to $199.95 wholesale. The debut collection will feature 18 of the most popular styles from Syren Couture specially interpreted in RTW, including dresses and skirts, tops, leggings, stockings, a thong and a full cat suit.
“We are very excited to be introducing this new line to retailers, many of whom have approached us over the years hoping that we would offer RTW,” said Layla Ross, wholesale representative for the collection. “Every Syren Red Label garment is made of superior quality latex and each has hand made detailing similar to our couture line. By buying our materials in greater volume and by simplifying some of our most popular patterns we are able to pass along the cost savings to our customers. While our initial line is only for women, we plan to introduce a collection for men later this year.”
In addition to Ms. Ross, the collection will be represented at the trade show by Ann-Marie Holman, Kathy Lee and Alyssa Norman.
Syren has a colorful history of creating costumes for such movies as Batman Returns, The Matrix, Mr. & Mrs. Smith, Men in Black and most recently for the Silk Spectre II character played by Malin Akerman in The Watchmen. Syren’s costume for Michelle Pfeiffer’s role in “Catwoman” was recently on display at The Metropolitan Museum of Art in NYC. When asked which of the costumes was her favorite on The Today Show, famed Vogue editor Anna Wintour said: “Catwoman every time, absolutely.”
For more information for retailers, contact Layla Ross at 800-755-8697 X106 or laylaross@rocketmail.com. For more information for press, contact Sara Perkins at 800-762-4761 or perkycomm@aol.com.
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