(EMAILWIRE.COM, January 14, 2009 ) Houston, TX - Search engine optimization (SEO) is a process of preparing a website so that it achieves high ranking on a search engine result page (SERP) or on organic search. This process involves the use of relevant keywords that are related to the theme of the website, and linking those keywords to appropriate sections of the site. The process to optimize a press release based on region or location, according to EmailWire.Com (http://www.emailwire.com), is similar. If regional names of cities, counties, states, provinces or countries are used as keywords, news search engines, news aggregating sites will index news releases based on those regional names.

The first keywords that are very important for any press release are the city and state. These keywords are usually placed on the byline of a press release. Many small businesses write press releases and they forget to include location on the byline. The location on the byline usually signifies where the press release is originating, or where an event is occuring, or where an event is going to occur as explained in the news release.

To further search engine optimize (SEO) a press release, it is important to mention city, state or country the company is based or where it has its target audience. For example, “GroupWeb Media LLC is based in Houston, Texas, and the company provides press release distribution services for businesses in United States and overseas.” Substituting “overseas” with names of countries the company serves, increases chances of a press releases to be found on SERP based on the names of the included counties. If a company servers surrounding cities within a county, state or province, it is also beneficial to state the names of those cities in the news release. However, avoid spamming a news releases with too many cities.

While it easy to place city, state or country within a press release, the use of zip codes is not. However, a business may want to state within its press release which zip codes the company is targeting.

For a business to target its regional clients through press releases, it is beneficial to consider the inclusion of the city, state, province, zip code or country from which it is operating; the location of its clients should be included in the press release as well.

The benefit a company will reap from optimizing a press release with regional names is bountiful, because news sites now index and display news based on location. Online users now view, retrieve and read news based on cities, counties, state, provinces, countries or based on zip codes.

EmailWire.Com accepts and distributes press releases that are optimized based on region or location. The company is dedicated to help its clients with search engine optimization of press releases.

Emailwire.com™ ( http://www.emailwire.com ) is a global newswire and press release distribution service of GroupWeb Media LLC. Emailwire.com™ publishes and distributes news releases to increase online visibility for its publishing industry clients. The newswire services uses SEO, co-branding, viral marketing, RSS feeds, XML, NewsML, e-mail, FTP technology to distribute news releases to thousands of major newswires, vertical news sites, blogs and social networking news sites. Press releases are optimized and archived for indexing by all major search engines. EmailWire.Com currently offers unlimited pres release distribution service for $99 per month. For more information, go to http://www.emailwire.com/publications/unlimited_press_release_distribution.php .


About GroupWeb Media LLC
GroupWeb Media LLC ( http://www.groupweb.com ) is an online media company that specializes in press release distribution, newswire services, news aggregation and dissemination. GroupWeb Media LLC currently has 36 vertical portals that deliver news to targeted audiences.

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