(EMAILWIRE.COM, December 05, 2008 ) Predicting the weather has always been a challenge for everyone. WTI has a PROVEN solution providing clients a strategic planning advantage which is also easy to use. In this segment of World Business Review, Weather Trends International will discuss Risk Mitigation through Weather Protection.

A one degree, year over year change in temperature, can result in millions of dollars more products sold for organizations like Wal-Mart, Target, Kohl’s, Anheuser-Busch, Johnson & Johnson, Bloomberg, and Pizza Hut. Companies like these, leverage state of the art tools to understand the “weather driven consumer” and how small changes in climate influence their buying patterns. Bill Kirk, CEO and Co-founder of Weather Trends International answers the question … “What actions can companies do if they knew what the weather would be, up to one year-ahead?” Join Bill and host General Schwarzkopf as they explore the world of “year-ahead” global business weather forecasting and witness first hand, this world changing technology!

Coordinating producer Robert Stalzer added, "When researching the latest developments in Risk Mitigation through Weather Protection, WTI consistently came up as being in touch with the most current advancements in this area. They were a natural to appear on this edition of World Business Review.”

About Weather Trends International
Based in the Lehigh Valley (Bethlehem, PA) Weather Trends International's proprietary forecasting technology provides its clients a year ahead weather forecast with business strategy recommendations by market, by week for 3,931 markets in 129 countries. Leading companies in retailing, manufacturing, agriculture and CPG rely on Weather Trends International for weather intelligence that can help them “manage the weather risk.”

Additional information on Weather Trends International is available at www.wxtrends.com


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Media Contact:
Bill Kirk
Weather Trends International
Bethlehem, PA
610-807-3585

Contact Information:
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Selena Hunter
Tel: 5619889449 ext 224
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