Australia Has 24 Hours Left – themovechannel.com
One of the best tourist campaigns of recent years isn’t even a tourism campaign. Baz Luhrmann’s new film, Australia, starring Nicole Kidman, has just 24 hours left until its world premiere…
(EMAILWIRE.COM, November 25, 2008 ) Australia - One of the best tourist campaigns of recent years isn’t even a tourism campaign. Baz Luhrmann’s new film, Australia, starring Nicole Kidman, has just 24 hours left until its world premiere…
The much anticipated film, which tells the story of Lady Sarah Ashley, played by Kidman, who inherits a remote cattle station called Faraway Downs in the mid-1930s, before World War II.
The £60 million romantic action-adventure film, set in northern Australia, is still being worked on, less than 24 hours before the premiere.
Director Baz Luhrmann says, “I'm going back to the mixing desk to finish it in 24 hours before the premiere in Sydney.”
Australia opens in Australia and the United States on November 26th and in Britain on December 26th.
Tourism Australia has seen an opportunity and jumped on the (cattle) wagon, unveiling its new £20 million advertising campaign created by Baz Luhrmann.
The campaign is designed to capitalise on the film, and the first of two television adverts created by Luhrmann is already on UK screens.
Luhrmann's adverts replace the 'Where the bloody hell are you?' campaign.
The new adverts encourage international visitors to escape their hectic lives and ‘go walkabout’ in Australia and will be rolled out in 22 countries over the coming months.
Tourism Australia's Nick Baker said, “We've made that core storyline into two short film-like stories of contemporary people who are stressed and disconnected from their loved ones and their true selves, and who find their centre and their release in Australia.”
Federal Tourism Minister Martin Ferguson says tough global economic conditions are making it difficult to attract tourists to Australia.
“But in tough times you've got to take risks, you've actually got to try to think about something different to promote Australia,” he said.
“The film Australia is about Australia as a nation; it's a wonderful, big, beautiful country,” he added.
For more information on properties in Australia and the market in general please visit http://australia.themovechannel.com/
-ENDS-
Notes to editors:
TheMoveChannel.com is a property website that was founded in 1999 as an online resource for buying, selling and learning about property. It now receives as many as 300,000 visits per month and advertises over 50,000 properties in nearly 90 countries, which are listed by over 500 partner organisations.
For further information as well as images and interview possibilities, please contact:
Dan Johnson
Managing Director
www.themovechannel.com
0207 952 7650
The much anticipated film, which tells the story of Lady Sarah Ashley, played by Kidman, who inherits a remote cattle station called Faraway Downs in the mid-1930s, before World War II.
The £60 million romantic action-adventure film, set in northern Australia, is still being worked on, less than 24 hours before the premiere.
Director Baz Luhrmann says, “I'm going back to the mixing desk to finish it in 24 hours before the premiere in Sydney.”
Australia opens in Australia and the United States on November 26th and in Britain on December 26th.
Tourism Australia has seen an opportunity and jumped on the (cattle) wagon, unveiling its new £20 million advertising campaign created by Baz Luhrmann.
The campaign is designed to capitalise on the film, and the first of two television adverts created by Luhrmann is already on UK screens.
Luhrmann's adverts replace the 'Where the bloody hell are you?' campaign.
The new adverts encourage international visitors to escape their hectic lives and ‘go walkabout’ in Australia and will be rolled out in 22 countries over the coming months.
Tourism Australia's Nick Baker said, “We've made that core storyline into two short film-like stories of contemporary people who are stressed and disconnected from their loved ones and their true selves, and who find their centre and their release in Australia.”
Federal Tourism Minister Martin Ferguson says tough global economic conditions are making it difficult to attract tourists to Australia.
“But in tough times you've got to take risks, you've actually got to try to think about something different to promote Australia,” he said.
“The film Australia is about Australia as a nation; it's a wonderful, big, beautiful country,” he added.
For more information on properties in Australia and the market in general please visit http://australia.themovechannel.com/
-ENDS-
Notes to editors:
TheMoveChannel.com is a property website that was founded in 1999 as an online resource for buying, selling and learning about property. It now receives as many as 300,000 visits per month and advertises over 50,000 properties in nearly 90 countries, which are listed by over 500 partner organisations.
For further information as well as images and interview possibilities, please contact:
Dan Johnson
Managing Director
www.themovechannel.com
0207 952 7650
Press Release Keywords:
Australia properties, Australia real estate, Australian property, properties in Australia
Australia properties, Australia real estate, Australian property, properties in Australia
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