Three Crucial Reminders for Outlasting the Recession – With 30 More Practical Marketing Strategies Available in a Free Downloadable Report
Got recession jitters? To help business owners and independent professionals keep their footing during a time of economic upheaval, master marketer Marcia Yudkin has released a free report, “33 Keys to Thriving During a Recession” (www.yudkin.com/recess.
(EMAILWIRE.COM, November 18, 2008 ) Goshen, MA – Got recession jitters? To help business owners and independent professionals keep their footing during a time of economic upheaval, master marketer Marcia Yudkin has released a free report, “33 Keys to Thriving During a Recession” (www.yudkin.com/recess.htm).
The author of 6 Steps to Free Publicity and 10 other books, Yudkin begins her report with three fundamental principles of marketing to remember in a recession:
1. Mine your customer list. Whether the economy is up or down, it costs five times as much to obtain a new customer as it does to sell more to an existing one. So treat current customers as gold, and make sure they know about everything you offer.
2. Repeat, repeat, repeat. Marketing succeeds with repetition. Do not try to economize by cutting the frequency of your marketing outreach. According to a study by the American Business Press, in past recessions companies that maintained their advertising had increased their sales four times more two years later than companies that had cut their advertising because of the economic downturn.
3.Stop marketing, and you soon won’t have a business. “I once asked a client of mine who closed down her business to retire how long it took after she halted all of her marketing before the calls stopped,” Yudkin reflects. “Six months, she said. Too often I’ve seen consultants become complacent about how well word of mouth was working for them. One day they’d wake up and realize referrals had dried up, and they’d have to begin creating a marketing pipeline, which might not start yielding new clients for months. In both good times and bad, you must market to keep sales humming.
The full report, which includes the above, also contains suggestions for keeping one’s mood upbeat and preventing a recession slowdown during any future economic downturns.
Yudkin’s 12-page report, “33 Keys to Thriving During a Recession” is available at no cost and without even having to provide a name and email address at www.yudkin.com/recess.htm.
The author of 6 Steps to Free Publicity and 10 other books, Yudkin begins her report with three fundamental principles of marketing to remember in a recession:
1. Mine your customer list. Whether the economy is up or down, it costs five times as much to obtain a new customer as it does to sell more to an existing one. So treat current customers as gold, and make sure they know about everything you offer.
2. Repeat, repeat, repeat. Marketing succeeds with repetition. Do not try to economize by cutting the frequency of your marketing outreach. According to a study by the American Business Press, in past recessions companies that maintained their advertising had increased their sales four times more two years later than companies that had cut their advertising because of the economic downturn.
3.Stop marketing, and you soon won’t have a business. “I once asked a client of mine who closed down her business to retire how long it took after she halted all of her marketing before the calls stopped,” Yudkin reflects. “Six months, she said. Too often I’ve seen consultants become complacent about how well word of mouth was working for them. One day they’d wake up and realize referrals had dried up, and they’d have to begin creating a marketing pipeline, which might not start yielding new clients for months. In both good times and bad, you must market to keep sales humming.
The full report, which includes the above, also contains suggestions for keeping one’s mood upbeat and preventing a recession slowdown during any future economic downturns.
Yudkin’s 12-page report, “33 Keys to Thriving During a Recession” is available at no cost and without even having to provide a name and email address at www.yudkin.com/recess.htm.
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