Book is Marketing Guide for B&B Owners
Bed and Breakfast Owners will find the book, "Opening and Operating a Bed & Breakfast in the 21st Century" an excellent marketing guide.
(EMAILWIRE.COM, November 01, 2008 ) In her book, "Opening and Operating a Bed & Breakfast in the 21st Century," author Amelia Painter pens an Internet marketing guide to help bed and breakfast inn owners promote their properties on the Web. The book also covers all the basics needed to open a B&B, but its true value is in the chapters covering the Internet.
“My goal is to make sure that innkeepers have a comprehensive understanding of both the traditional methods of promoting B&Bs, as well as the expanding methods using the Internet,” said Painter, who is also lecturer and teacher for the Iowa Bed & Breakfast Innkeepers Association.
In addition to listing the promotion ideas, the book reviews the personality best suited to operating a B&B and it also explains why it is important to have a strong Internet presence as more and more individuals are making their travel plans using research completed on the Internet. This means the B&B owner has to promote the B&B through both traditional and electronic means -- this includes blogging.
Review
The first third of Ms. Painter's book is a reality check for aspiring innkeepers. The middle third is for any innkeeper that needs ideas on how to increase business. The last third, which gets the five star rating, is a well organized overview for the web/internet neophyte like myself. I have already inplemented some of her suggestions and am eagerly awaiting results. ~Kathleen A. Jankee (Innkeeper) Townsend, TN
“My goal is to make sure that innkeepers have a comprehensive understanding of both the traditional methods of promoting B&Bs, as well as the expanding methods using the Internet,” said Painter, who is also lecturer and teacher for the Iowa Bed & Breakfast Innkeepers Association.
In addition to listing the promotion ideas, the book reviews the personality best suited to operating a B&B and it also explains why it is important to have a strong Internet presence as more and more individuals are making their travel plans using research completed on the Internet. This means the B&B owner has to promote the B&B through both traditional and electronic means -- this includes blogging.
Review
The first third of Ms. Painter's book is a reality check for aspiring innkeepers. The middle third is for any innkeeper that needs ideas on how to increase business. The last third, which gets the five star rating, is a well organized overview for the web/internet neophyte like myself. I have already inplemented some of her suggestions and am eagerly awaiting results. ~Kathleen A. Jankee (Innkeeper) Townsend, TN
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