(EMAILWIRE.COM, October 30, 2008 ) Goshen, MA – Recession jitters? Research on past recessions shows that entrepreneurs and organizations that keep on marketing despite economic gloom and doom emerge strongly when the business climate improves. To help business owners and independent professionals keep their footing during a time of economic upheaval, master marketer Marcia Yudkin has released a free report, “33 Keys to Thriving During a Recession” (www.yudkin.com/recess.htm ).

The author of 6 Steps to Free Publicity and 10 other books, Yudkin begins her report with the reminder that it costs five times as much to obtain a new customer as it does to sell more to an existing one. “So treat current customers as gold, and make sure they know about everything you offer,” she says.

Other recession-beating tips include:
· Develop information products, which represent a low-risk, low-commitment way for new customers to get to know, then trust a vendor company.
· Create risk-free, try-before-you-buy introductory offers, such as delayed payment for 30 days, during which time the customer can return the product.
· Offer more freebies – free seminars, free reports, a free version of your flagship product, and invite those interested to invite their friends and colleagues as well.
· Adapt your existing products for a new audience, which opens new sales avenues with less work than creating something from scratch.
· Revive past successes, updating them when necessary.

The free report includes suggestions for keeping one’s mood upbeat and preventing a recession slowdown during any future economic downturns.

Yudkin’s 12-page report, “33 Keys to Thriving During a Recession” is available at no cost and without even having to provide a name and email address at www.yudkin.com/recess.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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