(EMAILWIRE.COM, October 16, 2008 ) SAN DIEGO – The Association for Services Management International (AFSMI), The Service & Support Professionals Association (SSPA), and The Technology Professional Services Association (TPSA) released preliminary research to be presented by the Associations’ leadership. The research will be showcased in the opening keynote address at the upcoming “Winning Service Strategies in a Shifting Global Economy” conference to be held in Las Vegas, October 20-22.

“Over the last two years, our Associations have been conducting in-depth research regarding the changing dynamics of the marketplace in conjunction with the increased demands on services to support their companies’ business growth as well as their customers’ overall satisfaction and utilization of their product offerings,” stated J.B. Wood, CEO of AFSMI, SSPA, and TPSA.

“Post-2001, technology companies have been improving their bottom lines. One key tactic has been to reduce G&A. However, the costs to secure customers’ sales and marketing and retain customers’ cost of services are increasing. AFSMI, SSPA, and TPSA see the beginning of a new era in technology service, where services models not only optimize their own cost structure but also must help the company reduce the cost of sales as well as the cost of retaining customers. The current global economy will accelerate the shift to new services strategy success models, “according to Thomas Lah, executive director for TPSA. “The Associations are leveraging the power of the community to validate what service practices are most effective in these areas.”

“Service strategies have wrung as much efficiency as they can out of existing processes and tools. In addition, companies are driven to identify and implement strategies that will assist their customers achieve value from their products quickly,” said Stephen Smith, executive director of SSPA. “This will require a new, holistic approach across the service lines as well as a new set of capabilities built into their products to drive proactive support. Our Associations are the best model to bring together the multiple communities required to deliver this value from technology companies in the future.”

The opening keynote will be presented at 3 p.m. on Monday, October 20, at the Mirage Resort in Las Vegas. Conference information and registration can be found at:
http://www.afsm-winningstrategies.com/registration.asp
http://www.sspa-winningstrategies.com/registration.asp
http://www.tpsa-winningstrategies.com/registration.asp

About AFSMI
The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers. www.afsmi.com.

About SSPA
The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. www.thesspa.com.

About TPSA
The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the world’s leading corporations. www.tpsaonline.com.

Contact Information:
Association for Service Management Inter
Diane Brundage
Tel: 408-673-3054
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