(EMAILWIRE.COM, October 18, 2008 ) Duluth, GA

Split testing is crucial to making more money. You have to know what areas of your website, customer service, and purchasing process need improvement. Failure to focus on tweaking your Internet business for the better could cause you to miss out on a whole mountain of profit.

Split testing starts out by focusing on the forest and then the trees. For example, you should optimize your squeeze page first. You can test large modifications such as video versus no video on the squeeze page and see which option yields the highest opt-in rate. Next, focus on the trees. If the video squeeze page worked the best then you focus on tweaking the video to see which type or copy in the video equals the highest opt-in rate.

With that in mind, here are three bonus split testing tips.
Bonus Split Testing Tip #1: Focus on split testing the front end of your Internet business first. Do not worry about split testing your back end. If you do not get the customers in the first place then your backend doesn’t matter. Test the first thing your customers see, whether it is your squeeze page or your sales letter.

Bonus Split Testing Tip #2: Split testing results can vary even when you use the same approach. For example, suppose you are running a promotion. At the beginning of the promotion you may have a huge conversion rate of 25%, but then as the promotion goes on your conversion rate drops. This is normal. In the beginning there is a mad rush to take advantage of your promotion, but as the majority of customers become satisfied, they move on to other things.

Bonus Split Testing Tip #3: Constantly optimize your front end offer. Acquiring customers is a front end task, and your front end funnel needs to be optimized so you can constantly generate new customers. Do not worry about creating more products on the backend. Instead, have one product as your flagship product. Take the time to focus on the front end by grabbing customers who want to buy this product.

To find out more information on topics like this, go to
http://www.promotingtips.com

More Information about Matt Bacak:
Matt Bacak is a very much sought after internet marketer who has worked for some of the world’s top experts. An experienced entrepreneur, he lends his experience through consultations, workshops and speaking engagements. His ability to “fill the room” from email advertising has many businesses lining up for his assistance and expertise. For more information on services and to review the free tips on business networking, visit the website http://www.promotingtips.com

Contact:
Matt Bacak
Frontier Marketing Intl, LLC
770-271-1536
matt@powerfulpromoter.com
http://www.promotingtips.com

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Contact Information:
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Matt Bacak
Tel: 770-271-1536
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