Kim and Charles Petty Offer Marketing Tips For Real Estate Investors
Many real estate investors simply do not pay enough attention to their marketing. Kim and Charles petty, of Visionary Publishing, say that you don’t have to have a huge budget to start a marketing plan. But if you don’t market, it will definitely cost you
(EMAILWIRE.COM, September 12, 2008 ) Lithonia, GA - A direct mail campaign is one of the best ways to market your real estate investing business. Kim and Charles Petty say that consistency is the key. You cannot send out one mailing and expect results. You need to send mailings out for at least 3 months, spaced one or two weeks apart.
Always start your mailing off with a headline that benefit’s the customer. Kim and Charles Petty add, “Envelopes should always be hand addressed. Those that have pre-printed labels hardly ever get opened.” Send both postcards and letters as part of your mailing campaign.
Another way of marketing is newspaper ads. This is more costly. However, when done correctly you can get a lot of bang for your buck. The larger the circulation of the newspaper, the higher the advertising cost, but more people will see the advertisement.
When running ads in the newspapers, don’t be too wordy. You usually pay for the ad by the word. Write succinctly to get your point across, and you will get a better response to your ads.
Most newspapers offer advertising specials during the weekend. More people have weekend subscriptions than daily subscriptions, therefore weekends give you the biggest bang for your buck.
You can also market your real estate investing with a website. You should present information clearly on your website. If you are selling, put pictures of your houses on the site. Also, make it easy for people to contact you.
E-mail blasts are used typically when selling properties. Keep in mind to look for an e-mail program that allows you to send both text and HTML e-mails. “I recommend ones that also offer shopping carts and merchant accounts that will allow you to take deposits and earnest money online” says Kim and Charles Petty.
Real Estate Investing Experts Kim and Charles Petty have been involved in over 700 real estate transactions in the last 9 years and are the creators of the Ultimate Turn Key Virtual Real Estate Investing Systems that work in any real estate market. For more information, visit http://www.VirtualRealEstateInvestingProperties.com, or call 678-302-7212 (email: charles@visionarypublishing.com or kelsey@visionarypublishing.com
Always start your mailing off with a headline that benefit’s the customer. Kim and Charles Petty add, “Envelopes should always be hand addressed. Those that have pre-printed labels hardly ever get opened.” Send both postcards and letters as part of your mailing campaign.
Another way of marketing is newspaper ads. This is more costly. However, when done correctly you can get a lot of bang for your buck. The larger the circulation of the newspaper, the higher the advertising cost, but more people will see the advertisement.
When running ads in the newspapers, don’t be too wordy. You usually pay for the ad by the word. Write succinctly to get your point across, and you will get a better response to your ads.
Most newspapers offer advertising specials during the weekend. More people have weekend subscriptions than daily subscriptions, therefore weekends give you the biggest bang for your buck.
You can also market your real estate investing with a website. You should present information clearly on your website. If you are selling, put pictures of your houses on the site. Also, make it easy for people to contact you.
E-mail blasts are used typically when selling properties. Keep in mind to look for an e-mail program that allows you to send both text and HTML e-mails. “I recommend ones that also offer shopping carts and merchant accounts that will allow you to take deposits and earnest money online” says Kim and Charles Petty.
Real Estate Investing Experts Kim and Charles Petty have been involved in over 700 real estate transactions in the last 9 years and are the creators of the Ultimate Turn Key Virtual Real Estate Investing Systems that work in any real estate market. For more information, visit http://www.VirtualRealEstateInvestingProperties.com, or call 678-302-7212 (email: charles@visionarypublishing.com or kelsey@visionarypublishing.com
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