(EMAILWIRE.COM, September 11, 2008 ) Graphic Details, a San Diego-based design firm, has opened a new office in Lutz, Florida just north of Tampa. The company has been developing websites and print collateral for corporations in the Washington, Iowa and greater San Diego, California, areas for the last 18 years. With the opening of the new Tampa area office, Graphic Details will be able to better serve its growing corporate client base.

"The move has been in the works for years," says Angie Roberts, CEO of Graphic Details. "In the mid-nineties, we watched several San Diego competitors expand into Tampa and fail. Some of the best made huge investments, took even bigger losses and disappeared completely. The two cities are vastly different markets."

Roberts has paid a lot of attention to what makes the Tampa business world so different from that of San Diego. "There's been phenomenal change in both cities, but San Diego remains largely driven by biotechnology, health services, government and education, while Tampa is one of two of the world's major emerging financial centers. Graphic Details has for many years focused on annual report design, this specific kind of work will be a focal point to our Tampa area office."

"Although Tampa already has a few annual report specialists, the city's Annual Report design market remains under-served," Roberts says, "and many very strong public companies are sending out Annual Reports that can be enhanced by the type of high-end graphical design our firm is known for."

Along with a focus on Tampa Annual Report design and development, Graphic Details will promote another of its major strengths, corporate identity and brand development using two decades of marketing experience to ensure successful client campaigns.

"This is an important step for our firm," Roberts says. "The motivation is first and foremost to be of service where there is a need. We know we offer a service with great value, and we're ready to earn our place in Tampa's corporate realm."

For more information, please contact Angie Roberts at 877-576-3356 or visit their website.

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Graphic Details
Angie Roberts
Tel: 877-576-3356
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