(EMAILWIRE.COM, August 05, 2008 ) The days of pens, tote bags and
tchotchkes of all kinds may be numbered, thanks to a new program by lead
generation and business development firm Reardon Smith Whittaker. A new
service, Trade Show Impact (TSI) is designed to help well intentioned
advertising and public relations firms make the most of their trade show
experiences by streamlining new business efforts through RSW's signature
pipeline approach.

TSI employs the same marketing-centric approach
used by RSW in its long term new business development efforts that help
agencies attract and convert prospects. TSI is a 3-month front-end/back-end program
designed to strategically position agencies and engage prospects prior to, during,
and after key industry trade shows. RSW develops compelling messaging for the agency,
sets qualified meetings for clients during key shows, and then follows up as appropriate
after the shows.

"We created this program in order for agencies to make the most of their
trade show experiences by maximizing new business development
opportunities," RSW managing director Mark Sneider said. "All too often, we
see companies fall flat at these events because they lack a solid brand
story or a specific program that's compelling to new contacts and generates
leads."

About RSW

The outsourced lead generator works with advertising, marketing and public
relations agencies throughout the United States with new business
development efforts. In addition, RSW conducts ongoing surveys that gauge
trends and provide tremendous business intelligence within the marketing
industry. These are available for download at www.rswus.com/surveys.

Media Contact

Allison Brinkman
Eisen Management Group
859-291-4302
Allison@eisenmanagementgroup.com

Contact Information:
RSW, US
Allison Brinkman
Tel: 859-291-4302
Email us