(EMAILWIRE.COM, June 08, 2008 ) What is change management?

Change management is a business discipline that has undergone increasing
focus in the last few years and the topic has recently been added to the
business studies curriculum. The Australian Financial Review Case
Studies with Business News aims to help students more effectively
understand and answer questions on change management.

Change management is a comprehensive effort to lead an organization
through transformation. Most importantly, the transformation effort must
be actively led and managed with a clear set of objectives and an agreed
plan for achieving these objectives. Effective change management is
important for the growth and development of the organization and for
ensuring employees are properly engaged and informed throughout the
change management process.

Change management is a critical part of any project that leads, manages
and enables people to accept new processes, technologies, systems,
structures and values. It is the set of activities that helps people
transition from their present way of working to the desired way of
working.
The need for change management can occur for lots of different reasons,
from the challenges of growth that an organisation is facing, changing
global markets, changes in strategy, technological change, competitive
processes including M&A, customer pressures or shifting markets.

Teaching change management effectively
The use of case studies in teaching the change management area of the
curriculum helps students understand how business theory is put into
practice in real-life business situations. The Australian Financial
Review Case Studies with Business News has several case studies based
around change management. These include ‘BOC – Promoting Gas & Gear
through effective change management’, a case study which examines the
change management process used to relaunch the organisation’s retail
brand. This piece will enable students to define change management,
identify the key steps in a change management process and understand the
benefits of effective change management.

Other case studies that include change management are ‘Westpac –
Creating a sustainable business’, which looks at the way Westpac has
used change management to create a socially responsible business, and
‘Australia Post – the enduring power of paper’, which examines the way
in which consumer communication needs are changing and how the business
is managing this.

For more information on change management, please visit www.afrbiz.com.au  or contact:

Australian Business Case Studies Pty Ltd
168 Lomas Lane
NSW 2325

Phone: +61 2 4991 5577 Fax: +61 2 4991 3089.

Contact Information:
Australian Business Case Studies
Vickie Burrow
Tel: not available
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