Eisen Management Group Awarded Highest Honor in Design Competition
Integrated public relations and brand development firm Eisen Management Group is the only Kentucky or Greater Cincinnati firm to receive an Award of Excellence from the 14th Annual Communicator Awards. EMG won for best package design and corporate identit
(EMAILWIRE.COM, June 19, 2008 ) Only Firm in Greater Cincinnati, Only Firm in State of Kentucky to Win
Newport, KY – Integrated public relations and brand development firm Eisen Management Group is the only Kentucky or Greater Cincinnati firm to receive an Award of Excellence from the 14th Annual Communicator Awards. EMG won for best package design and corporate identity for their work on Calgary based client Taiga Bioactives and their cold sore product, Dr. Kranes KoolLips brand cold sore treatment.
Eisen Management Group began developing the brand and brand identity for the Taiga flagship brand in June, 2007, which was then called Korner’s Cold Sore Remedy. The Greater Cincinnati and Greater Cleveland based firm developed an innovative design based on a variety of consumer insights that took the brand away from it’s medicinal look pervasive in the industry, to an ultra sleek, sexy and sophisticated brand aimed specifically for women.
The three inch by five inch package, dubbed “The Matchbook,” opens similar to a traditional matchbook, and securely holds a newly designed precision application tube that holds three grams of the product. Since the product is available exclusively throughout Canada, the copy was developed in both English and French. The Matchbook, which uses elements of black tone on tone varnish, and high end copper metallic ink and purple accents, was conceived and developed by EMG president Rodger Roeser and vice president Angela (Young) Deniston. It was printed by InstaBox of Calgary, Alberta, and is available for purchase online anywhere it the world at www.drkranes.com.
“It is gratifying to see that our industry peers recognized the hard work and the creativity that went into creating this piece,” Roeser said. “It’s a very innovative design, and completely sets Dr. Krane’s well above its competition visually, practically and from a general brand design standpoint. We looked at the industry and the packaging in an entirely new way, focused on the needs of a very specific consumer set, and came away with something genuinely breathtaking.”
The design has also been featured in Canadian advertising trade publication Strategy, as well as Create and BrandPackaging Magazines. EMG also won Awards of Distinction in the following categories: business to business trade advertising category, media kit design, and news release writing.
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards received over 8,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The Award of Excellence, the highest honor in the Communicator Awards, is given to those entries whose ability to communicate puts them among the best in the field.
For well over a decade, the Communicator Awards has honored the best creative work in the communications fields. And now, as we enter our 14th season, we are thrilled to announce new initiatives to make the most important and relevant award of its kind even better.
The Communicator Awards honors creative excellence in Print Media by seeking out the best in Advertising, Public Relations, Corporate Communications, Graphic Design, and Identity Work. The Communicator Awards Competition is open to all companies, agencies, organizations or individuals involved in producing print communication materials for external or internal audiences.
For the first time, the 14th Annual Communicator Awards is being overseen and sanctioned by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!
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About EMG
Eisen Management Group is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. The firm specializes in creating growth opportunities for small to medium sized businesses, governmental and public affairs organizations, professional services, restaurant, retail and CPG. The firm also offers a full suite of in house graphic design, audio design and podcasting. Expert team, with guaranteed best agency rates in a fully integrated, responsive environment. More information can be accessed at www.BestClevelandPR.com or by calling 859.291.4302.
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