How Small is Small? New YouTube Video Portrays the Internet-Enabled Lifestyle of a Microbusiness in a Microtown
When it comes to businesses in small towns, the media tend to skip over the smallest of the small – towns with fewer than 25,000 people, let alone fewer than 1,000. A new YouTube video vividly shows an exemplar of that overlooked category – the Internet-
(EMAILWIRE.COM, May 19, 2008 ) Goshen, MA – When it comes to small business, most people understand that the category includes individuals or couples with no employees – sometimes known as microbusinesses, "mom and pops" or "soho’s." However, when it comes to businesses in small towns, the media tend to skip over the smallest of the small – towns with fewer than 25,000 people, let alone fewer than 1,000. A new YouTube video vividly shows an exemplar of that overlooked category – the Internet-enabled lifestyle of Marcia Yudkin, based in Goshen, Massachusetts, population 920 (http://www.youtube.com/watch?v=w-HgjPdfGiE ).
"A recent Fortune Small Business cover story on the top 100 places to launch a business highlighted so-called towns that in our neck of the woods would count as large metropolitan areas," says Yudkin, author of 6 Steps to Free Publicity and 10 other books. "Yet by many of the study’s criteria, such as leisure resources, low crime rate, proximity to a major airport, health infrastructure and affordable housing, the small towns in my area would shoot up to the top of the list. Disappointingly, only two towns on Fortune Small Business’s list had a population of less than 10,000, and none with a population of less than 1,000."
In Yudkin’s YouTube video (http://www.youtube.com/watch?v=w-HgjPdfGiE ), she shows the visitor the satellite dish she uses to connect to the Internet, the home office in which she writes and consults, trails where she hikes or snowshoes, the lake where she swims in summer and the road she lives on, which doesn’t get more than one or two cars an hour. "Even though our town has been ignored by the high-speed cable and DSL networks, I can maintain a professional practice working with clients from as far away as Australia or Sweden – plus immerse myself in the four seasons right outside my door," Yudkin says.
Marcia Yudkin (www.yudkin.com) holds an Ivy League Ph.D. in the humanities and has been successfully self-employed since 1982. She has had a syndicated column on marketing, delivered commentaries on National Public Radio and published a book that was offered by the Book of the Month Club. In her spare time, she serves as Library Director of the one-room library in Goshen, Massachusetts.
Her YouTube video lasts 2½ minutes and can be viewed for free at http://www.youtube.com/watch?v=w-HgjPdfGiE .
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