EU Regulators Scrutinize Google’s Web Ranking Process
EU antitrust regulators believe that Google’s ranking process blocks competitors, after a European Commission questionnaire asked rivals if the number of visitors caused their site lower rankings.
Joaquin Almunia, European Competition Commissioner, said Google’s offer to label its own products in search results provides links to at least three rival sites was not enough. Other Google complainants agree with the statement, saying that those concessions could possible help reinforce Google’s dominance.
Complainants such British price comparison site Foundem, and travel website Expedia say that their placement on the Google search results, below Google’s own services, results in lower traffic to their sites.
Questions on the survey include whether they noticed a decrease in the number of users reaching your vertical search sites via Google’s natural search, and if it coincided with a significant change in the ranking of their pages.Respondents have until August 16 to reply to the questionnaire.
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