NVISTA celebrates Hong Kong's role as intimate apparel and swimwear fashion sourcing hub at upcoming Lingerie Show

Global integrated fibers and polymers giant also plans to showcase six LYCRA® fiber innovations and roll-out the new LYCRA® fiber brand campaign

(EMAILWIRE.COM, April 08, 2008 ) Hong Kong - The global integrated fibers and polymers giant, INVISTA will celebrate Hong Kong's growing importance as a global intimate apparel and swimwear fashion sourcing hub at the upcoming Hong Kong Mode Lingerie Show which takes place from April 8-9 2008 at the Hong Kong Convention & Exhibition Center (Hall 5).

This is the second edition of HK Mode Lingerie show, organized by the French event specialist Eurovet. INVISTA will use the event as a platform to showcase six LYCRA® fiber innovations, host an Environmental Stewardship seminar and launch the new LYCRA® fiber brand campaign - "Some Clothes Love You Back" - which is designed to take LYCRA® fiber brand to an all-new level.

Please join us for a seminar during the show on Tuesday April 8 at 4:00pm where INVISTA's Asia Export Marketing Director Martin Szeto will discuss the Environmental Stewardship approach of the company’s Apparel business.

You are also cordially invited to the launch cocktail party of the new LYCRA® fiber brand campaign, "Some Clothes Love You Back", at booth
(A26/B29) at 5:00pm.

Time/Place:
4:00-5:00 pm – INVISTA Environmental Stewardship seminar – HKCEC, Hall 5, Conference Forum.
5:00-5:30 pm - LYCRA® fiber brand launch – HKCEC, Hall 5, Booth (A26/B29)

Date:
Tuesday 8 April

Issued on behalf of INVISTA
By EBA Communications

For further information, please contact:
Brian Paterson, EBA Hong Kong
Tel: (852) 2122 9762
Email: brian.paterson@ebacomms.com


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