A Sweet Reminder Uses Blog to Exceed Expectations
Using your blog to exceed expectations.
(EMAILWIRE.COM, April 07, 2008 ) So you are in a restaurant, eating a less than spectacular meal. Your sever swings by your table to refill your beverage.
”And how is everything?” asks the server.
”Fine,” you reply.
The sever nods and moves onto to the next table. Is that the answer you really meant? Is the server’s reaction really what you wanted? No and no. Basically, you told the sever it was sub-par and not what you expected. The server acknowledged that, and since you did not praise it or criticized it, the server moved on. Think about it. If it was really bad, you would have a few more choice words or you would have sent the meal back. If it was really good, you would have raved about it over and over. Instead you went with “fine”, and in the cookie delivery business, that just won’t cut it. “Fine” is not exceeding expectations and therefore, A Sweet Reminder has not succeeded.
We use “fine” as opportunity to learn from our customers and thus create a “better” customer. A customer who will not only get cookies delivered again and again, but one who also refer us to others. Basically, an opportunity to regain a “one and done” or potentially lost customer and gain new ones.
A blog is a tool for online feedback. We encourage our customers share their experience, good or bad on our blog. The bad comments may sting, but we take it as an opportunity to learn about our customer’s experience. Heck, if they care enough to take the time to send us an e-mail or post on this blog, then we should listen , respond and follow up.
So the next time you hear “fine” don’t just nod in agreement. Dig a little deeper. Ask more specific questions. Enjoy the praises of the “It was really great!” response or look for an opportunity in the “It was really bad!”. Either way, you know where you stand and know what to do next.
A Sweet Reminder specializes in delivering a delicious variety of fresh-baked gourmet cookies, packed with a personalized note in a choice of colorful boxes or decorative tins, which can be customized with a company’s logo for employee or client appreciation.
To visit the blog, log onto www.ASweetReminder.wordpress.com. For further information on A Sweet Reminder, please call 1-866-312-0002 or log onto www.ASweetReminder.com.