Encinitas-based Long Term Care Insurance Agency Wins 4 "Marketing Excellence" Awards
The Honors Reflect Strategies that Have Attracted Agents and Produced Geometric Growth
(EMAILWIRE.COM, March 31, 2008 ) Encinitas, California -- LTC Financial Partners (LTCFP) of Encinitas was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP's size and national impact.
"The awards weren't just for nice marketing materials or clever programs," says Bill Bargfrede , Partner of LTCFP. "They reflect cutting-edge efforts by our marketing department, efforts that have helped us grow like crazy." Since 2004, LTCFP has increased in size from 85 agents to over 440.
The person behind LTCFP's marketing thrust is Jonas Roeser, Senior Vice President of Marketing & Operations. The four awards, and the strategies they reflect, are --
1. Agent Consumer Websites: "Gold Level Website/Public Relations Service."
Strategy reflected: Increase public exposure through a "web of websites," each linked to national and local public relations programs. This has not only stimulated public attention, but also led accountants, bankers, lawyers and other professionals to consult with LTCFP on behalf of their clients.
2. Direct Mail: "Florida Partnership Piece."
Strategy reflected: Using few words and factual language, alert the public to the financial carrots, offered by Florida and other states, for protecting one's estate and lifestyle through long term care insurance.
3. Consumer Brochure: "Dignity for Life."
Strategy reflected: Instead of a sales pitch, just give people the facts. The "brochure" is in fact a brief self-cover book about long term care insurance -- in few words plus charts and pictures for quick, easy understanding. Distributed free by LTCFP, the book is also available on Amazon.com for $8.95.
4. Sales Agent Contest: "Rocktober."
Strategy Reflected: Making appointments and placing policies needn't be work. It can be fun. LTCFP created a themed 5 week sales contest for friendly completion amongst fellow agents. The contest took a Rock 'N' Roll theme and started in the month of October, hence the name Rocktober. "In Rocktober, our agents really rocked with friendly competition," says Roeser. The result, at the end of the five weeks, was an increase in submitted premium of 50% over the previous month. "The completion really helps build team spirit," says Roeser.
In combination, "this kind of marketing support makes LTCFP the kind of agency the public and allied professionals, such as financial advisors, want to work with," says Bargfrede . "That's why so many come to us."
In the Encinitas area, the local site in the " web of websites" is run by Bill Bargfrede , at http://www.ltcfp.us/billbargfrede. There, digital copies of the "Dignity for Life" book, facts about joining LTCFP, and other information may be viewed, downloaded, or requested.
Bill has over a decade of experience in the Long Term Care Insurance industry. As a result of Bill’s sincere desire to reach thousands of Southern Californians and help them with their Long Term Care Insurance needs, he currently holds the prestigious position as one of the top 50 of the nation’s most successful Long Term Care Insurance agents.
Specializing solely in Long Term Care Insurance, Bill’s accomplishments include working with General Electric in their Long Term Care Division where he was one of their top 4 leading producers in California. He has also been a consultant for New York Life Insurance Company in which he helped develop a national recruiting and training program for new agents. Also as a consultant, he was hired to form a new Corporation to market LTC Insurance for Freundt and Associates, one of the largest Life Insurance Brokerage firms in the country.
Bill has published articles for L.T.C. trade publications and is a regular speaker on a “Panel of Experts” at the Producers Summit, a National L.T.C. industry conference.
A local San Diego resource for those wanting to know more about their Long Term Health Care options, he is a member of the American Association for Long Term Care Insurance and an Advisory Board Member for the California Partnership for Long Term Care.
Currently one of the most successful Partners with L.T.C. Financial Partners, a firm who represents the top insurance experts in the nation, Bill’s goal is to utilize the strength of this affiliation to provide security, peace of mind and financial freedom to California State residence.
Bill and his wife, Debra, a successful Animal Artist live in Encinitas, California.
MEDIA CONTACT:
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com
"The awards weren't just for nice marketing materials or clever programs," says Bill Bargfrede , Partner of LTCFP. "They reflect cutting-edge efforts by our marketing department, efforts that have helped us grow like crazy." Since 2004, LTCFP has increased in size from 85 agents to over 440.
The person behind LTCFP's marketing thrust is Jonas Roeser, Senior Vice President of Marketing & Operations. The four awards, and the strategies they reflect, are --
1. Agent Consumer Websites: "Gold Level Website/Public Relations Service."
Strategy reflected: Increase public exposure through a "web of websites," each linked to national and local public relations programs. This has not only stimulated public attention, but also led accountants, bankers, lawyers and other professionals to consult with LTCFP on behalf of their clients.
2. Direct Mail: "Florida Partnership Piece."
Strategy reflected: Using few words and factual language, alert the public to the financial carrots, offered by Florida and other states, for protecting one's estate and lifestyle through long term care insurance.
3. Consumer Brochure: "Dignity for Life."
Strategy reflected: Instead of a sales pitch, just give people the facts. The "brochure" is in fact a brief self-cover book about long term care insurance -- in few words plus charts and pictures for quick, easy understanding. Distributed free by LTCFP, the book is also available on Amazon.com for $8.95.
4. Sales Agent Contest: "Rocktober."
Strategy Reflected: Making appointments and placing policies needn't be work. It can be fun. LTCFP created a themed 5 week sales contest for friendly completion amongst fellow agents. The contest took a Rock 'N' Roll theme and started in the month of October, hence the name Rocktober. "In Rocktober, our agents really rocked with friendly competition," says Roeser. The result, at the end of the five weeks, was an increase in submitted premium of 50% over the previous month. "The completion really helps build team spirit," says Roeser.
In combination, "this kind of marketing support makes LTCFP the kind of agency the public and allied professionals, such as financial advisors, want to work with," says Bargfrede . "That's why so many come to us."
In the Encinitas area, the local site in the " web of websites" is run by Bill Bargfrede , at http://www.ltcfp.us/billbargfrede. There, digital copies of the "Dignity for Life" book, facts about joining LTCFP, and other information may be viewed, downloaded, or requested.
Bill has over a decade of experience in the Long Term Care Insurance industry. As a result of Bill’s sincere desire to reach thousands of Southern Californians and help them with their Long Term Care Insurance needs, he currently holds the prestigious position as one of the top 50 of the nation’s most successful Long Term Care Insurance agents.
Specializing solely in Long Term Care Insurance, Bill’s accomplishments include working with General Electric in their Long Term Care Division where he was one of their top 4 leading producers in California. He has also been a consultant for New York Life Insurance Company in which he helped develop a national recruiting and training program for new agents. Also as a consultant, he was hired to form a new Corporation to market LTC Insurance for Freundt and Associates, one of the largest Life Insurance Brokerage firms in the country.
Bill has published articles for L.T.C. trade publications and is a regular speaker on a “Panel of Experts” at the Producers Summit, a National L.T.C. industry conference.
A local San Diego resource for those wanting to know more about their Long Term Health Care options, he is a member of the American Association for Long Term Care Insurance and an Advisory Board Member for the California Partnership for Long Term Care.
Currently one of the most successful Partners with L.T.C. Financial Partners, a firm who represents the top insurance experts in the nation, Bill’s goal is to utilize the strength of this affiliation to provide security, peace of mind and financial freedom to California State residence.
Bill and his wife, Debra, a successful Animal Artist live in Encinitas, California.
MEDIA CONTACT:
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com
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