American Music Channel Announces Major Marketing and Equity Partnership with IMC.

"IMC was founded in 1929 and comprises 21 entities and over 860 joint ventures and 109 consortia devoted to Multi-Media/Direct Response Marketing."

(EMAILWIRE.COM, March 28, 2008 ) NASHVILLE, Tennessee - Hal Willis, CEO and Founder of American Music Channel, one of the first Internet broadcast networks devoted to music, has announced a partnership with IMC to supply marketing support and growth capital for the eight year old site.

American Music Channel (www.AmericanMusicChannel.com) offers unique worldwide exposure for both established artists and rising stars. As a general entertainment destination for music fans, musicians and industry professionals, the site provides music news, exclusive artist interviews, album reviews and shopping opportunities. More specifically, American Music Channel offers on-demand streaming of music video and is committed to using the latest technologies to ensure the highest quality of content available on the Web.

IMC was founded in 1929 and comprises 21 entities and over 860 joint ventures and 109 consortia devoted to Multi-Media/Direct Response Marketing. With 1,250 employees, the company provides provide marketing for 175 of the nation's leading companies as well as emerging businesses. It partners with 32 Beryl's World offices Nationwide with Top Flight Management.

“Creating the premier digital portal for music has been my vision and my passion for many years,” said Mr. Willis. “I believe the marketplace is now ready for that concept, and the music industry is recognizing the fact that taking advantage of new technologies is crucial to reaching its full potential. The key ingredient in taking this business to the next level is marketing, and in Beryl Wolk I found someone who not only shares my vision but possesses the resources to make my dreams come true. We will make a significant difference in short order.”

“Hal Willis has proven many times over that he is a genius at building businesses and predicting market trends years in advance,” says Mr. Wolk. “We have the ideal marketing vehicle to make American Music Channel the preeminent destination for the music fan and to revolutionize the music industry.”

Mr. Willis is the former Vice President and General Manager, Worldwide, for Country Music Television and CMT Europe, long time General Counsel for The Nashville Network, and Executive Vice President of mPhase Technologies, which in conjunction with the Georgia Tech Research Institute was a pioneer in the development of video over DSL more than ten years ago. He launched American Music Channel in April, 2000.


For further information please contact:


American Music Channel
Hal Willis
1616 Westgate Circle
Brentwood, Tennessee 37027
Telephone 615.369.0677
Facsimile 615.369.0678
HalWillis@AmericanMusicChannel.com